What  is  UFS?  

UFS  Opportunity  in  the  post  PC  era  

  SmartPhone  and  Tablet  technology  outpacing  PC  demand    Mobile  compute  pla>orms  

  Trend  in  towards  use  as  primary  compute  pla>orm    Mul@ple  new  OS  ecosystems  emerging  

  Performance  now  more  than  just  throughput    High  IOPS  &  low  latency  

  Significant  new  growth  expected  in  Asia    Lower  cost  pla>orms    Feature  rich    User  configurable  devices  

Mobile  Compute  Pla/orms  

0%  

10%  

20%  

30%  

40%  

50%  

60%  

70%  

80%  

90%  

100%  

2010   2011   2012   2013   2014  

Tradi4onal  PCs  

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  Increasing  storage  capacity    Increasing  compu@ng  power  

  Going  from  single-­‐threaded  to  mul@-­‐threaded  opera@onal  model    Low  latency  and  HIGH  IOPS  

Simple Communication

•  Voice •  SMS •  Email

Multi-Media Consumption

•  Music/Ringtone •  Video •  Web browsing •  Memory card

for media

User Generated Contents

• Social networking

• Video upload • Multi-media

sharing

Real-Time Applications

• Video call • Online gaming • Navigation •  Location-based

services

Seamless Lifestyle

Connectivity

• Mobile and Web convergence

•  3D interactive gaming

5  

SCSI    Solid  State  Drive

e-­‐MMC

SSD  Upgrade    Cards  

Embedded  SSD  Solu4ons  

6  

Fluid  Responsiveness  

Seamless  Web  Surfing  

7  

Interac@ve  3D  Gaming  

Smartphone

Mul4-­‐tasking

PROCESS A

PROCESS B

Traditional eMMC

HOST

Device

Download Data

MP3 PLAY

Write

Read

APP STOP

MB/s (Write)

Internal Write (Merge)

Low  latency  is  must  for  seamless  user  experience

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  UFS  Embedded  SSD  only    Feature  &  performance  rich  ”out  of  the  box”  

  Premium  mobile  device  &  price  

  UFS  Card  SSD  only    Lower  ini@al  price  for  mobile  device  

  Consumer  selectable  SSD  capacity  

  Hybrid  model    Sufficient  embedded  SSD  for  applica@ons  support  

  UFS  card  slot  for  incremental  SSD  func@onality  

  Seamless  HIGH  IOPS  performance    

Flexible  Deployment  Op@ons  

Only  Game  in  Town    

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  Execu@ve    BoD  membership  

  Samsung,  Micron,  Hynix,  Agilent,  Silicon  Mo@on,  Phison  

  Contributor    Working  group  vo@ng  rights  

  Learning  from  plugfests  

  Recommenda@ons  back  into  JEDEC    Seminar  speaker  slots  

  Adopter    Access  to  specifica@ons    Plugfest  par@cipa@on    Reference  implementa@ons  

Membership  Tiers  

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  The  third  wave  of  mobile  compute  pla>orms    driving  future  designs    Mul@-­‐threaded  (IOPS)  compu@ng  model    Large  mul@-­‐media  files  require  capacity  &  transfer  bandwidth    Future  growth  is  at  10W…  not  50W-­‐100W  

•  Low  power  consump@on  with  high  performance  

  Smartphone  growth  in  Asia  key  to  driving  future  demand    Low  cost..  yet  feature  &  performance  rich    Opportunity  for  both  embedded  and  add-­‐in  card  SSD  storage    

  The  UFS  advantage    Designed  from  the  ground-­‐up  to  meet  the  future  mobile  pla>orms  needs    Technology  availability  mee@ng  market  transi@on  @meline    Configura@on  flexibility  with  seamless  high  IOPS  performance    Extendable  performance  with  mul@-­‐lanes  providing  many  years  of  runway  

                                                                                 SSD  for  Mobile  

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