What Is The Scope Of Marketing?

What is Marketing?

Identifying and meeting human and

social needs.

What is Marketed ?

Cars, trucks, mobiles, cosmetics, etc

GOODS

SERVICES

Airlines, hotels, car rentals, repair people, etc

EVENTS

Trade shows, Olympics, World Cups.

EXPERIENCES

Stage and market, water park , etc

PERSONS

CEOs, celebrities, financiers , lawyers etc

PLACES

Cities, states, regions factories etc.

ORGANISATIONS

Health, education, poverty alleviation etc.

PROPERTIES

INFORMATION

Books, Schools, market, to parents, students, communities.

Ideas

Creating awareness, encouraging family planning, promoting blood donations, etc

CREATED BYHARSHVEER SINGH, JSS NOIDA ,

duringan internship by Prof. Sameer Mathur,

IIM Lucknow.www.IIMInternship.com