What is the New

LinkedIn Follow

Company Button?

Yesterday, LinkedIn announced that it is revealing it’s new follow

company button. The Linkedin Follow Company button is similar to

the Facebook ‘Like’ button in that when a user follows a company,

they will then in turn receive automatic updates from the

company in their LinkedIn feed.

This is the second change LinkedIn has made in the past week, as last

week, they updated their algorithm to focus more on skills and

experience rather than recommendations. It is

definitely moving towards a strategy of “positioning itself as a marketing

platform.

” What was once used as a site for networking with colleagues and

posting resumes is now used as full fledged social community complete with a newsfeeds, photos, videos,

and advertising platform. And now a LinkedIn Follow Company Button as

well.

How does the LinkedIn Follow Company button work?

Click on the Follow Company button and, as long as you are logged onto

LinkedIn, you will automatically “follow” the company. If you are not logged on, a box will appear asking

for your LinkedIn credentials.

Just type those in and you will automatically begin to follow the company. Companies will engage

with you from their Company Page on LinkedIn and through status

updates. Status updates will appear on your LinkedIn homepage

– so check back frequently to see what’s going on.

Why would I use the LinkedIn Follow Company button?

Whether you are looking to stay up-to-date on company news, career

opportunities orindustry trends, following companies on LinkedIn is a

great and easy way to gain insights and stay connected.

Here’s a quick video explaining how to find and follow companies on

LinkedIn, including using our new Follow Company button as it appears

on great company websites around the web.

LinkedIn Follow Company Button | Video

Below is a video from the LinkedIn Blog explaining the new LinkedIn Follow Company Button

http://www.youtube.com/watch?feature=player_embedded&v=jykqF-neZ2I