What is the impact of Twitter on Fundraising? How can you capture that data?
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c nnect M RE Every second, a staggering volume of data is being generated in social spaces. We are a holding a breakfast debate that will give fundraisers the opportunity to explore and debate how charities should best use data that is created in social spaces. In the February edition of Fundraising Magazine we looked at the impact of Twitter on individual giving. Read below to find out the impact that Twitter has had on fundraising in the UK
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Transcript of What is the impact of Twitter on Fundraising? How can you capture that data?
cnn
ect
M RE
Every second, a staggering volume of data is being generated in social spaces.
We are a holding a breakfast debate that will give fundraisers the opportunity to explore and debate how charities should best use data that is created in social spaces.
In the February edition of Fundraising Magazine we looked at the impact of Twitter on individual giving.
Read below to find out the impact that Twitter has had on fundraising in the UK
2012
£1.4m2011
£0.55m
2013
£2.5m
Every second, a staggering volume of data is being generated in social spaces.
We are a holding a breakfast debate that will give fundraisers the opportunity to explore and debate how charities should best use data that is created in social spaces.
amount of money raised on just giving by twitter users
DONATIONS WERE MADE VIA TWITTER IN 2013
UP 70%
ON 2012
116,718
57%MOBILE
twitter traffic to just giving by devices
12%31%TABLET
DESKTOP
2012
2.06m 2013
3.7m
number of visits to justgiving pages prompted by twitter
twitter use in the uk
SOURCE: EMARKETER, 2013
INTERNET MORE THAN ONE IN FIVEUSERS IN THE UK USE TWITTER
TWITTER CLAIMS THERE ARE 15 MILLION TWITTER USERS IN THE UK
*Marketprobe International / Twitter "Small Businesses + Twitter Study" 2013
47% of people who follow brands are more likely to visit the company's website*
72%
* *Compete, 2012
of followers are more likely to make a purchase **
Guest speakers, Lee Gisbourne, marketing database manager, RNLI and Ciara Bosworth, head of OneCRM, British Heart Foundation will explore; what do charities really need to capture, why, how and what help is there out there?
Breakfast debate
Exploring the fundraising potential of big dataFROM SOCIAL TO CRM:
Join our other debates…Mass participation fundraising: 15 May 2014Leadership: 17 July 2014
www.civilsociety.co.uk/fft
Thursday 13 March 2014
