7/29/2019 What is the ideal refrigerator capacity for your family

1/3

1. What is the ideal refrigerator capacity for your familys needs?-----Number ofmembers in the family & the capacity which according to you is ideal.

2. Which are the companies selling Refrigerators in India? And who according to you is theNo.1 Brand & why?

3. When/What price did you purchase your current refrigerator? When do you plan to

replace it? What process would you follow while purchasing a refrigerator?How wouldyou research about the brands/features? Would you like to buy directly from the companyor the internet at substantial savings?

4. Describe your experience about the last visit to a dealer?5. Have you had any problem with the refrigerator (Current/Past)? If yes what? Describe

your experience with the companys service?6. Listed below are some product features rate them as: Very Important (VI), Important (I),

Not Important (NI)Also provide your suggestions for the same.FeatureImportance Level

Additional Info.Suggestions1.Shelves Shelf Type, Number2.Chiller Section Capacity (More/Less)3.Vegetable TrayCapacity, Partition, Number4.Utility BoxMedicines, Chocolate5.Fruit Tray Separate or with vegetable tray6.Bottle Racks Number, bottle holder7.Wheels8.Freezer Light9.Door FinishPowder Coated, Metallic, Duet

10.Door handle Type, Style11.Door AlarmAlarm Rings when door is accidentally left open12.Electronic DisplayDisplays temp., Control temp.13.Power Saving ModeUseful during vacations orwhen ref. not used much14.External StorageKeep Onions, Potatoes

7. Would it be convenient if the Vegetable Tray is provided at a height to avoid frequentbending?

8. Which of the following features are you aware of if yes then which company offersthem? Silver Nano Green Catechin Icebeam 3600 Cooling Cool Pack Vacation mode ZOP Pentacool Door Cooling

7/29/2019 What is the ideal refrigerator capacity for your family

2/3

9. To what extent is your purchase decision influenced by the advertisements of thecompany?

10. Would you wait for companies promotional schemes?11. How do you compare Indian Consumer durable companies and their Multinational

counterparts?

12. What is your wish list for a PERFECT refrigerator?Thank You

13. Questionnaire Guide14. Q1. Capacity family size mapping15. Q2. Which brands he can recall (Top Of Mind Recall) How does he rank them

Why the respective rankings16. Q3. Current Refrigerator Brand Why he purchased the said brand Which

competing brands he short listed & why selected the current brand To know what hisbudget was To know when he is going to replace it Reasons for replacing Which

is the brand he would prefer NOW His brand experience17. Q4. The Buying process How many showrooms visited Members in the Buyingprocess Who influences the process and to what extent How is the product relatedinformation collected (Consulting friends, colleagues, relatives, visitingshowrooms/company websites) Would he bypass the dealer and purchase directlyfrom the company to save money

18. Q5. The showroom environment On what basis did the short listed The salesmanbehavior - promoting a particular brand, was he helpful, promotional schemes, productdisplays. Dealer services Price negotiations

19. Q6. Problems he had with the product Was he satisfied with the resolution providedby the company What was the resolution time Brand experience

20. Q7.Product features21. Q8. To know if he want the freezer at the bottom of the refrigerator Is the current

ergonomics of the refrigerator proper22. Q9. Awareness about various technologies claimed by companies If he knows what

they mean What is the extent of influence23. Q10. Does the brand image really matter Importance and effect of Celebrity

endorsements Would he buy a good product from a not so good brand Howimportant is brand association & peer outlook

24. Q11. Free gifts, Lucky draws, exchange offers, cash back How important are theseoffers What is the extent of influence on customers purchase decision

25. Q12. To find out what perception he has of the Indian companies Do Indiancompanies offer quality products

7/29/2019 What is the ideal refrigerator capacity for your family

3/3