What is the communications mix, and how should it be set?

12
What Is The Communication Mix, And How Should It Be Set?

TAGS:

Transcript of What is the communications mix, and how should it be set?

Page 1: What is the communications mix, and how should it be set?

What Is The Communication Mix, And

How Should It Be Set?

Page 2: What is the communications mix, and how should it be set?

# Companies must allocate the budget over 7 Major modes of communication

Page 3: What is the communications mix, and how should it be set?

Advertising

Page 4: What is the communications mix, and how should it be set?

sales promotion

Page 5: What is the communications mix, and how should it be set?

Public Relations and Publicity

Page 6: What is the communications mix, and how should it be set?

Events and Experiences

http://image.slidesharecdn.com/whatisthecommunicationmixandhowshoulditbeset-150524175332-lva1-app6892/95/what-is-the-communication-mix-and-how-should-it-be-set-7-638.jpg?cb=1432495644
Page 7: What is the communications mix, and how should it be set?

Direct and Interactive marketing

Page 8: What is the communications mix, and how should it be set?

 Word Of Mouth Marketing

Page 9: What is the communications mix, and how should it be set?

Personal Selling

Page 10: What is the communications mix, and how should it be set?

Factors in Setting Market Communication Mix

1. Type of product market2. Buyer readiness stage3. Product life-cycle stage

Page 11: What is the communications mix, and how should it be set?
Page 12: What is the communications mix, and how should it be set?

Created ByRahul Kalra, NSIT

During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

Based on Kotler KellerChapter16


930A COMMUNICATIONS TEST SET BUYER'S GUIDE

930A COMMUNICATIONS TEST SET BUYER'S GUIDE

PLANNING A B2B MARKETING CHANNEL STRATEGY · 2018-08-13 · THE PROMOTION MIX • A company’s total promotion mix (also called its marketing communications mix) consists of: •

PLANNING A B2B MARKETING CHANNEL STRATEGY · 2018-08-13 · THE PROMOTION MIX • A company’s total promotion mix (also called its marketing communications mix) consists of: •

Dr. S. Borna MBA 671. Objectives ä The Communications Process ä Developing Effective Communications ä Deciding on the Marketing Communications Mix ä Managing.

Dr. S. Borna MBA 671. Objectives ä The Communications Process ä Developing Effective Communications ä Deciding on the Marketing Communications Mix ä Managing.

Chapter 14: Integrated Marketing Communications … 14.doc · Web viewWhat's Ahead The Marketing Communications Mix Integrated Marketing Communications The Changing Communications

Chapter 14: Integrated Marketing Communications … 14.doc · Web viewWhat's Ahead The Marketing Communications Mix Integrated Marketing Communications The Changing Communications

1 The Communications Process & The Marketing Mix Sunarto Prayitno.

1 The Communications Process & The Marketing Mix Sunarto Prayitno.

Telecommunications Substation Communications …/media/Files/Network/Documents/NS and... · Telecommunications Substation Communications ... MIX and WIM as per drawing ... “Protection

Telecommunications Substation Communications …/media/Files/Network/Documents/NS and... · Telecommunications Substation Communications ... MIX and WIM as per drawing ... “Protection

What is the communications mix, and how should it be set ?

What is the communications mix, and how should it be set ?

Choosing the Right Communications Mix

Choosing the Right Communications Mix

Mix n cook party set may 29

Mix n cook party set may 29

Marketing Communications Mix of Universities - Communication With

Marketing Communications Mix of Universities - Communication With

MIX Manualpuszcza.gnu.org.ua/software/mix/manual/mix.pdf · 2014-03-06 · Chapter 1: Introduction to MIX 1 1 Introduction to MIX Plain MIX is a set of tools for assembling, running

MIX Manualpuszcza.gnu.org.ua/software/mix/manual/mix.pdf · 2014-03-06 · Chapter 1: Introduction to MIX 1 1 Introduction to MIX Plain MIX is a set of tools for assembling, running

SPEC MIX Thin Set Nonmodified Mortar Data Sheet

SPEC MIX Thin Set Nonmodified Mortar Data Sheet

BA230-Marketing Communications Sales Promotion. The Integrated Marketing Communications (IMC) Mix Integrated Marketing Communications Mix Public Relations.

BA230-Marketing Communications Sales Promotion. The Integrated Marketing Communications (IMC) Mix Integrated Marketing Communications Mix Public Relations.

EVALUATION OF WET-MIX SHOTCRETE CONTAINING SET-ACCELERATOR ...

EVALUATION OF WET-MIX SHOTCRETE CONTAINING SET-ACCELERATOR ...

What is communication mix , and how should it be set

What is communication mix , and how should it be set

PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX

PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX

Integrated Marketing Communications. Marketing Mix Product Price Place Promotion.

Integrated Marketing Communications. Marketing Mix Product Price Place Promotion.

Media Mix Optimization - The Starting Point for Customer-Centric Communications

Media Mix Optimization - The Starting Point for Customer-Centric Communications

Retail communications mix

Retail communications mix

Integrated Marketing Communication 14. 14- 1 Definition The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion,

Integrated Marketing Communication 14. 14- 1 Definition The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion,