What is the best blogging platform in 2016

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WHAT IS THE BEST BLOGGING PLATFORM IN 2016? By Shell Harris, Big Oak Studios, Inc .

Transcript of What is the best blogging platform in 2016

Page 1: What is the best blogging platform in 2016

WHAT IS THE BEST BLOGGING PLATFORM IN 2016?

By Shell Harris, Big Oak Studios, Inc.

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Best Blogging Platform in 2016?

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Blogging Platforms

Big Oak Studios, Inc. 2016Best Blogging Platform

Congratulations, you have decided now is the time to start a blog (see our post about starting a blog)! Now you are trying to get a handle on what is the best blogging platform to use.

Luckily, I am here to help you make the right decision and you should feel confident in your choice by the time you finish this slideshow.

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Choosing the Best Blogging Platform

Well, let’s start with the world’s largest, and my personal favorite blogging platform, WordPress. In fact, this site is built on the WordPress platform. We also build our clients’ sites with WordPress. (See more about how we can build your WordPress site.)

Here is a list of blogging platforms along with their costs and some pros & cons on each.

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WordPress.org Cost: The software is free. Since this is a self-hosted

option, you will need to pay for hosting. See our step-by-step tutorial in setting up your blog with hosting.

You will be using WordPress.org software on a third-party hosting solution. This means you will have full control to add plugins, which provide additional functionality to your blog that can otherwise require expensive development costs. (So this option saves you money!) You can also edit your HTML code and how the site looks so you can have a professional site that looks unique.

This is the best strategy if you are planning to use your blog to make money or start a business. It is best for bloggers who want to build a brand and businesses that are looking to sell a product or advertise a service.

Big Oak Studios, Inc. 2016Best Blogging Platform

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WordPress.orgPros: There are literally thousands of themes to choose from, giving

you more options to choose something unique for your blog. If you want to look at some professional themes with online support, you can go to ThemeForest.com. There are many free WordPress theme options to choose from as well.

You can also choose from thousands of free plugins and many paid plugins to give your site functionality you would normally pay hundreds, if not thousands, of dollars for. But be careful, some plugins have been abandoned and aren’t supported and can break your site.

WordPress is very SEO friendly, providing out-of-the-box options that give your blog a strong foundation for ranking well.

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WordPress.orgCons: WordPress is the most popular blogging platform which

makes it a target for hackers and security threats. Keep your software up-to-date and look at using security plugins.

Anytime you host with a third party you will have costs. There may come a time when your host will expect you to have some technical knowledge, but a good host, such as Bluehost (which provides phone support), will offer competent customer support.

Using free plugins and themes can leave you vulnerable to attacks (when the plugin developers don’t update them regularly) and most have no support in case something breaks.

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WordPress.org

Who is WordPress.org perfect for? Bloggers who want to make money and

build a business or a brand Professional bloggers who are serious

about their time and money being used effectively.

Hobby bloggers who are looking to take the next step.

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WordPress.com (hosted at WordPress.com)

Cost: Free WordPress.com provides hosting for your blog.

They store all your files which means they control what themes and plugins you can use. It keeps your site safe, but limits the control you have. This is a low-cost option and you can always upgrade to a self-hosted blog (see above) later. You can get comfortable with the WordPress Content Management System (CMS) without spending money.

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WordPress.com (hosted at WordPress.com)

Pros: Setup is easy and free. Since you are limited to what you can

do, it is simple to use. You don’t need to know HTML code or have any development experience.

There are a lot of themes (designs) to choose from that are decent.

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WordPress.com (hosted at WordPress.com)

Cons: You have limited functionality (you can’t choose from all those

wonderful plugins). Without the ability to make changes and your limitations to design

your site can appear amateurish, especially since your domain name will have WordPress.com in it (such as myblog.wordpress.com).

You kind of don’t own your blog, since WordPress.com is hosting, which means you probably won’t be able to make advertising money on it. Some sites can, but this is complicated in who gets the ability to advertise. You should assume you won’t be able to. WordPress.com can also suspend your site if they don’t like what you are writing.

You won’t rank well in the Search Engine results. It is just a fact. You won’t see many WordPress.com sites ranking, for whatever reason. So your search traffic will be less than if you used third-party hosting.

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WordPress.com (hosted at WordPress.com)

Who is WordPress.com (hosting with WordPress) perfect for? Hobby bloggers who want to see if they

can make the commitment without the initial cost.

Bloggers who want a no-cost option. Personal bloggers who enjoy writing for

fun.

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Blogger.comCost: Free Blogger is owned by Google, which is a good thing as

you will be able to advertise through Google’s AdSense and potentially make money. While not as easy to use as WordPress software, Blogger is a decent blogging platform for those who are looking to get a taste of the blogging life with limited investment of money. As with WordPress.com, you can get acclimated to the software and see how you like it. There is no option to upgrade to third-party hosting as with WordPress. You would need to export your blog posts and import at a later time to start the new hosting.

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Blogger.com

Pros: Free and simple to use. You can make money by using AdSense

advertisements (but probably not a lot). You can make edits to HTML code, so you

can modify somewhat.

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Blogger.com

Cons: Not a lot of themes. (And not as many as

either WordPress option.) You won’t be able to self-host, so you will

probably be blogging on Blogger for the life of your blog.

As with WordPress.com, you will have a subdomain (like myblog.blogspot.com).

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Blogger.com

Who’s Blogger.com perfect for? Hobby Bloggers who are looking for no-

cost, but the possibility of making advertising revenue.

Personal bloggers who enjoy writing for fun.

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Tumblr.com

Cost: Free Tumblr (without the “e”) is more of a social

platform for bloggers. Most of the posts here are reposts, showing others what things you like and enjoy (which means there isn’t much original content being created and therefore it is more of a microblogging platform for fun). I would avoid this if you really want to write and are looking to reach an audience who will pay for what you have to say and offer.

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Tumblr.com

Pros: They host your blog so you have lots of

storage. There are many, many themes to choose

from (and some you have to pay for). You can customize with HTML.

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Tumblr.com

Cons: Limited functionality and only a few

plugins to expand your blog’s capabilities.

No real monetization options. Doesn’t look like a professional blog or

website.

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Tumblr.com

Who’s Tumblr.com perfect for? Hobby bloggers with a passion for their

topic. Bloggers who want easy posting with

content such as quotes, images, videos and so on. Most Tumblr users aren’t writing a lot, but reposting found content. It’s a fun time for sharing, but not for serious, professional blogs.

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TypePad.com

Cost: $8.95/month TypePad tries to create a balance between the

professional blogger/business blogger and the hobby blogger who doesn’t mind spending less than $10 per month to get their information to the public. The price provides more features and gives you a blog that has a professional look and feel. I wouldn’t recommend it over a WordPress.com self-hosted blog, but there are a lot of fans and a big online community that use TypePad.

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TypePad.com

Pros: They provide hosting on their servers,

but the good news is your own your blog.

Simple to use. Unlimited storage so you can upload to

your heart’s content.

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TypePad.com

Cons: While $8.95 is cheap you can still self-

host a WordPress site for less (with a long-term contract) and get more functionality.

You can customize, but it is limited.

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Wix.com

Cost: $4 – $24.92/month Wix is another professional blogging platform,

like self-hosted WordPress.com, but you don’t have to worry about third-party hosting. Since they provide eCommerce functions, WIX can be ideal for those looking to sell products online and start an eCommerce blog. You don’t get full control over your online shop, but you certainly get enough control to dip your toe into the world of online eCommerce without investing a lot of time or money.

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Wix.com

Pros: You can put advertising on your site. There is no limit to bandwidth Easy to use. You get plenty of online storage. They have plenty of professional

templates/themes to choose from.

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Wix.com

Cons: It can be expensive, compared to other

options. Ecommerce works, but isn’t set up for

complicated orders. Using a template can limit your

customization.

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Wix.com

Who is Wix.com perfect for? Bloggers who don’t have the time, talent or

money to design a site. Wix provides great options.

Great for hobbyists who want to promote their craft and products. Wix is targeting the artistic market so musicians, photographers, and hobbyists in general can certainly find success at Wix.

Bloggers looking to sell a product.Big Oak Studios, Inc. 2016Best Blogging Platform

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Wix.com

To give you a quick snapshot of the information above, I have created a comparison chart of all the blogging platforms on this page. All of them can help you get your voice out on the Web, but some will be a better fit if you want to build a business, create a brand and make money with your blog. Next Slide

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Blogging Platform ComparisonWP.org WP.com Blogger Tumblr TypePad Wix

Price $0 $0 or $99per year $0 $0 $8.95

month$4 – $24.92per month

Hosting included No Yes Yes Yes Yes Yes

Custom domain

included

No, but you can use one

you own.No No No No No

Templates 1,500+ 100+ Not many 1000 100+ 100+

Plugins 20,000+ No No No No 10+

Ease of use 6/10 9/10 8/10 9/10 8/10 8/10

Perfect for…

Business blogs Yes No No No No Yes

Hobby / Personal

blogsYes Yes Yes Yes Yes No

Novice Bloggers No Yes Yes Yes Yes Yes