What is social media ?
-
Upload
raghav17 -
Category
Social Media
-
view
103 -
download
1
description
Transcript of What is social media ?
![Page 1: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/1.jpg)
Stage 1The
PreliminaryRound
Team Name:
Name of first member: Ruta Paranis College Name: T. A. Pai Management Institute, Manipal
Name of second member: Raghav BaldwaCollege Name: T. A. Pai Management Institute, Manipal
![Page 2: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/2.jpg)
SOCIAL MEDIA • SOCIAL MEDIA IS THE TOOL, SERVICE, AND COMMUNICATION
FACILITATING CONNECTION BETWEEN PEERS WITH COMMON INTERESTS
• IT IS A STRATEGIC TOOL FOR UNCOVERING BUSINESS INSIGHTS
• IT IS DIGITAL CONTENT AND INTERACTION WHICH IS CREATED BY AND BETWEEN PEOPLE
• GEOCITIES, CREATED IN 1994, WAS ONE OF THE FIRST SOCIAL MEDIA SITES
![Page 3: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/3.jpg)
![Page 4: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/4.jpg)
![Page 5: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/5.jpg)
Friendship
•Keeping in Touch•Developing new relationships
Sharing•Photos•Links•Interests
Community
•Causes•Beliefs•Advocacy
![Page 6: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/6.jpg)
![Page 7: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/7.jpg)
![Page 8: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/8.jpg)
SOCIAL MEDIA STATISTICS
• In India, 86 % of internet users are there on some or other social media platform
• In 2014, it is estimated that there will be 168.7 million social network users in India
• On an average an Indian spends 217 minute every day on Facebook
![Page 9: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/9.jpg)
![Page 10: What is social media ?](https://reader035.fdocuments.us/reader035/viewer/2022062513/555e0ac3d8b42a9e188b4a3e/html5/thumbnails/10.jpg)
THE INFLUENCE OF SOCIAL MEDIA
• 74% OF CONSUMERS RELY ON SOCIAL MEDIA TO INFLUENCE THEIR PURCHASING DECISIONS.
• B2B MARKETERS USE AN AVERAGE OF 6 SOCIAL MEDIA PLATFORM FOR 3.6 HOURS GLOBALLY
• 80% OF BUSINESS EXECUTIVES SAYS SOCIAL MEDIA IS “IMPORTANT” OR “SOME WHAT IMPORTANT” IN SUCCESSFUL MARKETING AND BRANDING