What Is Simba? 2010
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Transcript of What Is Simba? 2010
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What is SIMBA?
When Corporate Strength Meets Local Agility
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SIMBA
nteractive
imultaneous
arketing &
rand
dministration
What is SIMBA?
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SIMBA Combines:
LaBrechea brand communications company
&
LoudClick build websites together
What is SIMBA?
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What is SIMBA?
Successful Internet brands focus on managing content and encouraging participation within their system. SIMBA allows brands that weren’t born on the Internet the same capabilities.
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Before SIMBAThe website is the DESTINATION
Customers are asked to talk directly to THE BRAND
The website is one-way communication from corporate headquarters to customers.
Consumers are disconnected from their shopping experience
No interaction with local stores/people
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After SIMBA
The corporate website is the INFORMATION HUB
Each store has their own approved website
Customers talk directly to THE LOCAL STORETHE LOCAL STAFF
The SIMBA Approach:• Local Content• Employee Voices• Corporate Information Syndicated• Familiar Relationships• A platform for launching corporate
campaigns and initiatives
MinneapolisAustin Buffalo Portland
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CorporateWebsite
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CorporateWebsite
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PortlandWebsite
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PortlandWebsite
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AustinWebsite
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AustinWebsite
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BuffaloWebsite
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BuffaloWebsite
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Minneapolis Website
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Minneapolis Website
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Key Features
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Local Website:
• Consistent Design & Branding
Consistent Branding
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Local Website:
• News & Updates (Syndicated)• Newsletter Sign Up (Syndicated)• Featured Pet Toy (Syndicated)
Updated by Corporate
Consistent Branding
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Local Content
Local Content
Local Content
Local Content
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CorporateContent
(Syndicated)
CorporateContent
(Syndicated)
CorporateContent
(Syndicated)
Corporate Content (Syndicated)
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Customer Content
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Video Demo
Corporate Syndication:
• Corporate User• Signs into corporate website• Adds a news item• News Item is syndicated to all local websites
(video on next slide)
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Video Demo
Local Engagement:
• Minneapolis Store Manager• Notices 2 submissions have been made• Reviews and publishes customer submission• Reviews and publishes the Employee Blog Post• Adds a local resource• Reviews live pages
(video on next slide)
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Hypothetical Business Case:
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Corporate Profile
Franchise Company
1,200 Stores
12,000 Store Employees
$1.2 Billion Annual Sales
$1 Million Annual Sales/Location
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Corporate Web Presence
1,201 Websites
1 Corporate Website (Syndication Hub)
1,200 Store Websites
Employees Contribute
Managers Approve
Syndicated Corporate Content
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Minneapolis Store
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Mary RichardsMinneapolis Store Manager
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Lou GrantMinneapolis Team Member
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“Lou, you feed your dogs the Simba Pets Deli Fresh Food, would you please write a blog post about your experience?”
“Sure thing – I’ll be happy to.”
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Store Reach
Store Reach
200 Subscribers
86 Subscribers
38 Followers
56 Fans
Total Store Reach380 People
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Employee Reach
Mary33 Followers
92 Friends
Hubert42 Followers
120 Friends
Lou50 Followers
200 Friends
Employee Reach = 537 People
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Total Reach
Mary33 Followers
92 Friends
Hubert42 Followers
120 Friends
Lou50 Followers
200 Friends
Store Reach (380 People) + Employee Reach (537 People)
Total Reach = 917 People
Store Reach
200 Subscribers
86 Subscribers
38 Followers
56 Fans
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Minneapolis Store Website Updated Distribution
Links Distributed via
200 E-newsletter Subscribers
86 RSS Subscribers
163 Twitter Followers
468 Facebook Fans
Results917 People Receive Update90 Visit Store (9.8%)$20 Average Customer Visit$1,800 in Additional Sales
Website Equity183 Website Visits18 New Newsletter Subscribers9 New RSS Subscribers9 New Twitter Followers9 New Facebook Fans
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Store Website Updated Business Case
Four Updates/Month
$7,200 increase in monthly sales180 additional followers
Translated Annually (*12)
$86,400 increase in local sales (8.64%)2,160 increase in followers
Corporate Results (Annual)
$1,036,800 increase in sales (8.64%)2,592,000 additional local followers
Intangible ResultsMore engaged workforceLocal contentCommunity connectionImprove franchisee relationsStronger franchise offeringIncredible story/press opportunity
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LaBreche helps corporate maximize brand communication through the network.
Brand Development
Public Relations & Social Media
Interactive
Design
LaBreche
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Minnesota Corporation
Founded in 2006
Technology Development- 18 months
Public Implementation- 24 months
Enterprise Development- 12 months
20+ Private Equity Investors
LoudClick
LoudClick helps local users maximize their marketing efforts
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Private Branding
Existing Technology
Thousands of Websites
Thousands of Users
100% Managed Technology,
Infrastructure & Operations
LoudClick
LoudClick helps local users maximize their marketing efforts
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LoudClick helps local users maximize their marketing efforts
Online Marketing
Best Practices
Content
Social Media
Live Support
No Corporate Training Costs
No Corporate Staffing Costs
LoudClick