What is Search Engine Optimisation and its Techniques?

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Search Engine Optimization- A Full Guide

description

Search Engine Optimisation helps to improve online visibility of the website. Through SEO you can also increase the traffic of your website and also increase the ranking in all the Search Engine Platforms. In this PPT, you will learn about SEO & its different techniques.

Transcript of What is Search Engine Optimisation and its Techniques?

Page 1: What is Search Engine Optimisation and its Techniques?

Search Engine Optimization- A Full

Guide

Page 2: What is Search Engine Optimisation and its Techniques?

Search Engine Optimization helps to make our website rank higher in all the Search Engine Platforms. SEO helps to improve the online visibility of our website and thus increase website traffic.

There are basically two major SEO Techniques- On-Page SEO & Off-Page SEO.

Let us discuss these two in brief-

What is Search Engine Optimization?

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On-Page SEO helps to improve the online visibility of our website. On-Page SEO mainly includes Keyword Research, Meta Title, Meta Description, Title Tag, Content, Internal Linking.

To make your website rank higher in SERP you need to make your On-Page stronger. Write a high-quality, plagiarism free content for your website. Find suitable long-tail keyword and LSI keyword and put it in the content.

Do proper internal linking but make sure that the page that you link must be relevant and provide some value to the readers.

1. On-Page SEO

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Off-Page SEO mainly includes link building. Off-Page SEO is also the best way to make your website rank higher in all the Search Engine Platforms and boosts website traffic. There are various Off-Page SEO Techniques i.e.

1. Article Submission2. Blog Commenting3. PPT/PDF Submission4. Guest Posting

2. Off-Page SEO

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5. Forum Submission6. Social Bookmarking7. Image Sharing8. Audio Sharing9. Blog Submission10. Business Listing11. Infographic Submission

Let us discuss some of them in brief-

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Guest Posting is one of the best and top most Off-Page SEO technique that helps to increase website traffic.

Posting means writing an article or blog for someone else's website by putting the link of your website either in the author bio or body of the article.

This is the best way to get dofollow links for your website.

1. Guest Posting

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The major advantages of guest posting are-

1. It helps to drive traffic to your website.2. It helps to build high-quality backlinks3. Build a strong relationship with other Bloggers4. Gain more business exposure5. Increase website's Domain authority

Benefits of Guest Posting

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To find guest posting site search this on Google

keyword “write for us”keyword “guest post ideas”keyword “want to become a contributor”

For Example: If you own a website of Digital Marketing and searching for Guest Post site simply type this on Google

Digital marketing “write for us”

Tips to find Guest Post Sites

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Forum posting is another best Off-Page SEO technique that helps to drive referral traffic to your website. There are various online discussion platform that provides you an opportunity to participate in the discussion forums and give your feedback or post comments.

Advantages of using Forum Submission Sites

1. Helps to drive traffic to the website2. Provides you high-quality backlinks3. Build relationship with other members4. Increase website metrics

2. Forum Posting

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Infographic submission is one of the best ways to promote your content and is an efficient off-page SEO technique that will gain you quality backlinks if done right.

Infographic submission is also a process of sharing infographics on various Infographic posting sites.

3. Infographic Submission

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Benefits of Infographic Submissions

Below are some significant benefits of Infographic submission sites-

1. Infographic submission provides you quality backlinks if you submit high quality Infographic on various Infographic posting sites.2. Infographic submission sites have high audience engagement which helps to boost website traffic3. It also helps to increase sales and conversion4. Improve online visibility of the website5. Through Infographic submission you can reach your target audience easily

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Social Bookmarking is the best way to bookmark your webpage, blog on various high DA social bookmark sites. It is an easy way to drive traffic to your website. It is a technique through which you can share your content in the form of article, blog, video, audio, and link.

Benefits of using Social Bookmarking Sites

1. It helps to boost website traffic2. Helps to improve domain authority3. Promote your brands4. Helps to index your link faster5. It also provides you high-quality backlinks

4. Social Bookmarking Submission

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Article submission is one of the best ways to promote your content on various article posting websites. Make sure that the article you submit should be of high-quality and does not contain any plagiarism or grammatical errors. Article posting sites are the best way to get dofollow links.

Advantages of article posting websites

1. High DA article submission sites helps to index the links faster2. If you provide high-quality content automatically your website traffic will get increased3. Improve search engine rankings of the website4. Article submission sites also helps to promote your brand

5. Article Submission Sites

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