What is ppc

23
What is PPC? An Introduction to Youtube Pay Per Click

description

What is PPC? An Introduction to Youtube Pay Per Click Many aren’t sure what is PPC? This is an Introduction to Youtube Pay per click, PPC. Pay Per Click is where an advertiser pays for their copy/ advertisement, Ad, to appear when you the search puts in ‘their’ keywords. The Ad will appear in one of the following positions Organic results get to the first page of Google. By having good relevant content, a web page that is well set up. On page Search Engine Optimization, SEO. And a good quality ad number of links pointing to this page, off page SEO. Getting your web page to the first of page of Google takes both time and effort, depending on about 200 different factors an important factor is your site's rank and history. For example Wikipedia because of it’s history and the thousands of pages with great content it has, when Wikipedia put up a new page in a very short time will be on the first page. Most pages don’t have that level of clout so can spend years without ever really getting enough traffic/visitors A simple and effective way of getting almost instant traffic is by paying for it. PPC, Pay Per Click. This is where you as the advertiser will pay Google or whoever, we will refer to Google as Google has over 70% of the PPC market, with Google Adwords There is also Yahoo and Bing. Bing owns Yahoo so Yahoo results are by Bing. Most overlook perhaps the most effective form of advertising. Youtube. For advertising to be effective you need to know: Who is your ideal customer. See Identifying the Customer What is the Lifetime Value of a Customer. I.e. How much in net revenue, profit, is the customer worth to you. What is the cost of customer acquisition. Often this can be a tricky number to get hold of. One of the beauties of PPC is that through PPC this is easily established. The cost of of the ad, how many views and how many views you need to have to get a sale. Once you have these answers you can start your PPC, Pay Per Click Campaign. We will cover this in another post. Why is Youtube the most effective for PPC? People buy from people that they know, like and trust. Youtube is the best medium for getting people to know like and trust you. In the meantime either sign up for this blog so you don’t miss these great tips or share. Live in the Moment it’s a Present. Love Greatly and Unconditionally Laugh at life’s challenges funny things and ourselves. Bruce PS. If you would like to know how to generate more leads for your business check out ‘Get More Leads’

Transcript of What is ppc

Page 1: What is ppc

What is PPC? An Introduction to Youtube

Pay Per Click

Page 2: What is ppc

Many aren’t sure what is PPC? This is an

Introduction to Youtube Pay per click, PPC.

Page 3: What is ppc

Pay Per Click is where an advertiser pays for their copy/ advertisement, Ad, to appear when you the search puts in ‘their’ keywords. The Ad will appear in one of the following

positions

Page 4: What is ppc
Page 5: What is ppc

Organic results get to the first page of Google.

Page 6: What is ppc

By having good relevant content, a web page that is well set up. On page Search Engine Optimization,

SEO. And a good quality ad number of links pointing to this page, off page SEO. Getting your web page to

the first of page of Google takes both time and effort, depending on about 200 different factors an

important factor is your site's rank and history.

Page 7: What is ppc

For example Wikipedia because of it’s history and the thousands of pages with great content it has,

when Wikipedia put up a new page in a very short time will be on the first page.

Page 8: What is ppc

Most pages don’t have that level of clout so can spend years without ever

really getting enough traffic/visitors

Page 9: What is ppc

A simple and effective way of getting almost instant traffic is by paying for it. PPC, Pay Per

Click.

Page 10: What is ppc

This is where you as the advertiser will pay Google or

whoever, we will refer to Google as Google has over 70% of the

PPC market, with Google Adwords There is also Yahoo and Bing. Bing owns Yahoo so Yahoo

results are by Bing. Most overlook perhaps the most

effective form of advertising. Youtube.

Page 11: What is ppc

For advertising to be effective you need to know:

Page 12: What is ppc

Who is your ideal customer. See Identifying the Customer

Page 13: What is ppc

What is the Lifetime Value of a Customer. I.e. How much in net revenue, profit, is the customer

worth to you.

Page 14: What is ppc

What is the cost of customer acquisition. Often this can be a tricky number to get hold of. One of the beauties of PPC is that through PPC this is easily established. The cost of the ad, how many views

and how many views you need to have to get a sale.

Page 15: What is ppc

Once you have these answers you can start your PPC, Pay Per Click Campaign. We will cover

this in another post.

Page 16: What is ppc

Why is Youtube the most effective for PPC?

Page 17: What is ppc

People buy from people that they know, like and trust. Youtube is the best medium for getting people to

know like and trust you.

Page 18: What is ppc

In the meantime either sign up for this blog so you don’t miss these great tips or share.

Page 19: What is ppc

Live in the Moment it’s a Present.

Page 20: What is ppc

Love Greatly and Unconditionally

Page 21: What is ppc

Laugh at life’s challenges funny things and ourselves.

Page 22: What is ppc

Bruce

Page 23: What is ppc

PS. If you would like to know how to generate more leads for your business check out ‘

Get More Leads’