What is ppc
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What is PPC? An Introduction to Youtube
Pay Per Click
Many aren’t sure what is PPC? This is an
Introduction to Youtube Pay per click, PPC.
Pay Per Click is where an advertiser pays for their copy/ advertisement, Ad, to appear when you the search puts in ‘their’ keywords. The Ad will appear in one of the following
positions
Organic results get to the first page of Google.
By having good relevant content, a web page that is well set up. On page Search Engine Optimization,
SEO. And a good quality ad number of links pointing to this page, off page SEO. Getting your web page to
the first of page of Google takes both time and effort, depending on about 200 different factors an
important factor is your site's rank and history.
For example Wikipedia because of it’s history and the thousands of pages with great content it has,
when Wikipedia put up a new page in a very short time will be on the first page.
Most pages don’t have that level of clout so can spend years without ever
really getting enough traffic/visitors
A simple and effective way of getting almost instant traffic is by paying for it. PPC, Pay Per
Click.
This is where you as the advertiser will pay Google or
whoever, we will refer to Google as Google has over 70% of the
PPC market, with Google Adwords There is also Yahoo and Bing. Bing owns Yahoo so Yahoo
results are by Bing. Most overlook perhaps the most
effective form of advertising. Youtube.
For advertising to be effective you need to know:
Who is your ideal customer. See Identifying the Customer
What is the Lifetime Value of a Customer. I.e. How much in net revenue, profit, is the customer
worth to you.
What is the cost of customer acquisition. Often this can be a tricky number to get hold of. One of the beauties of PPC is that through PPC this is easily established. The cost of the ad, how many views
and how many views you need to have to get a sale.
Once you have these answers you can start your PPC, Pay Per Click Campaign. We will cover
this in another post.
Why is Youtube the most effective for PPC?
People buy from people that they know, like and trust. Youtube is the best medium for getting people to
know like and trust you.
In the meantime either sign up for this blog so you don’t miss these great tips or share.
Live in the Moment it’s a Present.
Love Greatly and Unconditionally
Laugh at life’s challenges funny things and ourselves.
Bruce
PS. If you would like to know how to generate more leads for your business check out ‘
Get More Leads’