What is Multimedia?What is Multimedia?

Using more than one media element.Using more than one media element.• Sound, Text, Video, Graphics, AnimationSound, Text, Video, Graphics, Animation

More applications used more of our More applications used more of our senses are activatedsenses are activated

Give Life to InformationGive Life to Information Encourages users to embrace and Encourages users to embrace and

internalizeinternalize

Interactive MultimediaInteractive Multimedia

To respond directly and to control To respond directly and to control any or all of these media elementsany or all of these media elements

Active participants vs Passive Active participants vs Passive recipientsrecipients

Categories of MultimediaCategories of Multimedia

Linear media: Start at the Linear media: Start at the beginning and progress through a beginning and progress through a set of sequence of events until set of sequence of events until they reach the end.they reach the end.

Categories of Multimedia Categories of Multimedia cont.cont.

Non-Linear Media: user has control Non-Linear Media: user has control over the order of eventsover the order of events

History of MultimediaHistory of Multimedia

Began with silent moviesBegan with silent movies Sound occurred about 50 years agoSound occurred about 50 years ago As technology improves, multimedia As technology improves, multimedia

techniques improvetechniques improve More uses has created a larger More uses has created a larger

demanddemand Digitized worldDigitized world Growth of InternetGrowth of Internet

Reasons to Use Reasons to Use MultimediaMultimedia

Inspiration from different sourcesInspiration from different sources Accommodation of learning stylesAccommodation of learning styles People remember onlyPeople remember only

• 20% sight20% sight• 30% hear30% hear

They Remember 80% when theyThey Remember 80% when theyInteract with itInteract with it

Multimedia ElementsMultimedia Elements

Text: Text: • Hypertext, Hotword, True Type fonts, Hypertext, Hotword, True Type fonts,

Printer fonts, Kerning, Leading, Screen fontsPrinter fonts, Kerning, Leading, Screen fonts Graphics:Graphics:

• Clip Art, Charts, Stock photography, Digital Clip Art, Charts, Stock photography, Digital cameras, scannerscameras, scanners

Animation:Animation:• Convey information that is importantConvey information that is important• Change or movementChange or movement

Sound: Any sound digitized is called Sound: Any sound digitized is called audioaudio• Midi, WAV, AIF, AUMidi, WAV, AIF, AU

Video: Used to illustrate a proper Video: Used to illustrate a proper technique or advertisetechnique or advertise• AVI, MOVAVI, MOV• Large files, 5 sec. = 5mbLarge files, 5 sec. = 5mb

Bandwidth: Amount of data a channel Bandwidth: Amount of data a channel can carrycan carry

Multimedia Elements cont.Multimedia Elements cont.

Multimedia ApplicationsMultimedia Applications

World Wide WebWorld Wide Web HTML editorsHTML editors CBT: Computer CBT: Computer

Based TrainingBased Training CAT: Computer CAT: Computer

Assisted TrainingAssisted Training MCIA: Multimedia MCIA: Multimedia

Computer-assisted Computer-assisted instructioninstruction

International AccessInternational Access Standard UseStandard Use Ensuring a level or Ensuring a level or

masterymastery Update skills of Update skills of

current employeescurrent employees Immediate feedbackImmediate feedback Simulated Simulated

experiencesexperiences

Multimedia Applications Multimedia Applications cont.cont.

Electronic Electronic ReferencesReferences

Push TechnologyPush Technology KioskKiosk Advertise and Advertise and

marketingmarketing Electronic catalogs Electronic catalogs

and mallsand malls GamesGames

Up-to-date articlesUp-to-date articles Software on demandSoftware on demand Free standing Free standing

information stationsinformation stations Grab Attention and Grab Attention and

online slide showsonline slide shows Marketing Goods Marketing Goods

and purchasesand purchases EdutainmentEdutainment

Multimedia CareersMultimedia Careers

Wide variety of Demand for Wide variety of Demand for product and servicesproduct and services

Its value and creative useIts value and creative use Team effortTeam effort

• Range from 2 to 20 positionsRange from 2 to 20 positions• May require you to do 2 or more May require you to do 2 or more

positionposition