What is KLIMALØFTET?

• KLIMALØFTET is the national public awareness climate campaign in Norway.

• What does KLIMALØFTET mean: to • What does KLIMALØFTET mean: to do a joint effort in order to reduce the emissions of greenhouse gases.

The climate campaign

• Launched March 2007.• A supplemental action for reducing

emissions of greenhouse gases.• Government-based campaign• Government-based campaign• Target groups: public in general +

young people in particular.

Objectives

• Educate people on the issue of climate change.

• To achieve an understanding of people in general of what is at stake people in general of what is at stake and that we have to join forces.

• Enable people to take action• Contribute to a better understanding

for the need for tough political measures.

Projects

1. Knowledgebased projects2. Mobilising the youth3. Mass-communication4. Other projects

1. KNOWLEDGE BASED1. KNOWLEDGE BASEDprojects

Himmel og Hav: Nationwide course of lecture

• Translation of Himmel og hav: Sky & Ocean• 4 meteorologist on tour in the whole country in

2007.• Held 60 lectures for totally 10.000 people• Focus on the consequences of climate change.• Focus on the consequences of climate change.• Made a TV-programme based on the lecture tour.

• Bilde av Tobias + logo for turne.

Klima på vippepunktet: Nationwide lectures in schools

• Translation of Klima på vippepunktet: Tipping point.

• Lecture is based on the Ellesmere Expedition - a 4 nation polar-expedition in Arctic Canada

• Held by Tobias Thorleifsson – explorer and climate • Held by Tobias Thorleifsson – explorer and climate change witness.

• Knowledge based lecture for pupils age 13-19.• Held in all 19 counties of Norway for 25.000 pupils

Klimaklok: Nationwide educational seminars for teachers

• Translation of Klimaklok: Climate-clever.• Knowledge based Courses for teachers.• Focusing the climate issue from both angles:

nature science og social science.• Courses held spring and autumn 2009.• Courses held spring and autumn 2009.• 14 courses for 800 teachers• Held in the whole country.• The teachers recieve a CD with the whole lecture,

presentations and illustrations, to use in their own teaching.

Kalde fakta: Nationwide lectures tour for Universities

• Translation of Kalde fakta: Cold facts.• Courses for students at Universities and Colleges.• Held by Børge Ousland, polar explorer and Jan-

Gunnar Winther, scientist and Director of The Norwegian Polar Institute.Norwegian Polar Institute.

• Courses held spring and autumn 2009.• Totally 30 courses for approx. 5000 students• Held in the whole country.

Distribution of Climate material to schools

• Al Gore ”An Inconvenient Truth” -DVD

• Himmel og hav – DVD• Himmel og hav – DVD• The book Himmel og hav• Insert

2. Mobilising the YOUTH2. Mobilising the YOUTH

The fight: youth competiton

• Web-based competition.• Searching for creative and innovative ideas on the

road to the low carbon society. • Contributions: film, music, writing, drawings.• Launched september 2009 – deadline: November • Launched september 2009 – deadline: November

11, 2009• Prize: travel to California to study renewable

energy projects.• Recieved a lot of contributions –both from

individuals and groups.

3. MASS COMMUNICATION

projects with practical advices - and a touch of advices - and a touch of humour

Asbjørn Brekkes klimakalender

• Climate Calender as an Advent calendar• Used well known humorist Espen Eckbo and his

character Asbjørn Brekke - a man in his midforties, single, lonely, still living at home with mum who goes about giving advice on how to live mum who goes about giving advice on how to live a climate friendly life – to save mother earth

• Films, website, daily mails, knowledge based facts• In cooperation with Dagbladet – national

newspaper, paper and web, • 1,2 mill streamed videos • Large media coverage• Increased visits on website with …

Klimavettregler

• Climate Code - Common sense on climate friendly lifestyle with the character Asbjørn Brekke once again, Easter 2009

• 9 films– 9 rules, campaign on the web• 9 films– 9 rules, campaign on the web• Competions – give us your best climate

advice• TV advertised campaign• In cooperation with Dagbladet – national

newspaper, paper and web

4. OTHER PROJECTS– Inserts–Photocompetiton–Photocompetiton–Website–Supporting NGOs and other stakeholders in their communcation-activities, like Earth Hour.

Inserts - nationwide

• Disitributed with national and regional newspapers, spring 2008 and 2009.

• Pofiling projects of the climate campaign, showing best practises

• 1,2 mill readers each

Dråpen

• Using culture as a channel of communication

• The theatre play • The theatre play ”Dråpen”combined with New Circus, was on tour throughout the country

• Klimaløftet was a sponsor to Riksteateret and offered lectures on environment to schools.

Photocompetition

• Want photos of how people interpret Climate change!

• Launched autumn 2007.• Launched autumn 2007.• Recieved over 400 photos.• Displayed in a photo-exhibition.

Action programme for Companies

• Private companies and enterprises promise to take climate action

• Launched spring 2007.• 56 companies has made a promise.

Website

• Main focus on what the individual can do.

• Climate calculator• Climate calculator• Knowledge based information

Supporting NGOs and other stakeholders

• Economic support • Developing new projects• Cooperation in different • Cooperation in different projects