What is

Instagram?

• Lascaux, France

• Photo sharing, mobile first social platform

• Real time, beautiful human content

• No Links

What is Instagram?

• 300 million active monthly users

• Attention Graph! • 70 million photos shared

each day. • Brands have a 4.21%

engagement rate • 58% higher than FB • 120% higher than

Twitter

Why Instagram?

• Create your own personal account!

• Who is your audience? • What is your story?• Post once a day• Test what works• Learn something every

time you post.

Getting Started:

1. Clean your photo up 2. Add a caption3. Add tags4. Tag individuals/accounts 5. Add location

Each time you post: 2

1

13

4

5

• Search tags • Search locations• Follow other

accounts/people who are successful

• Student photographers• Relevant to you/your topic

Finding Content:

• How was the post received? (timing = engagement)

• Was my community present?• What tags did you use? • How can I do this better next

time? • Iconosquare.

Learn Something every post:

• How much of your community is engaged? (engagement rate)

• How is your community growing?

• Sharing content in waves• Blood, sweat and tears• Having fun

Finding Scale:

Any Questions? (Don’t be shy)