WHAT is in YOUR Region? Rural areas are not homogeneous ...sfp.ucdavis.edu/files/226702.pdf ·...

Rural areas are not homogeneous.

Despite overall trend of decline – some are

growing…

This growth is highly correlated to the

presence of amenities which are speculated

to drive rural development.

WHAT is in YOUR Region?

AgriCULTURE Tourism CAN Contribute to Rural Development

Rewards & Benefits of AgriCULTURETourism May be Far Reaching

• Generate New or Secondary Income

• Diversify Product Lines & Markets

• Allow Direct Feedback from Customers about Preferences for Products/Services

• Provide visitors with an experience of rural living; creating a “culture of understanding”about the importance of agriCULTURE in rural communities and strengthen public support for farms/ranches.

Rewards & Benefits (continued)

• Preserve Visual & Cultural Rural Landscapes• Reduce out-migration by Providing Jobs and

Diversifying the Rural Economy• Create Market Contacts with Urban Centers• Engage with Others in Local Community

(Arts, Heritage, Local Food, Recreation, etc.)

Preliminary Assessment of the ‘Magnetism’ of Your Region

Honestly Evaluate Each Statement and CLICK Your Choice to show How Strongly YOU Agree or Disagree With the Statement

a. The Region has a diverse range of geographic features such as hills, mountains, rivers/streams, soils & colors

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree

E. Strongly DisagreeSt

rongl

y Agr

ee

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

77%

14%5%

0%5%

1. NATURAL BEAUTY of YOUR REGION

b. The Region has an abundance and variety of native animals that are readily accessible and visible to visitors.

A. Strongly agree

B. Agree

C. Somewhat Agree

D. Disagree

E. Strongly Disagree

Stro

ngly agr

ee

Agre

e

Somew

hat A

gree

Disa

gree

Stro

ngly Disag

ree

17%

43%

4%0%

35%

c. The vegetation in the region is very diverse, with an abundance of flowering plants, interesting trees or shrubs, and habitat areas for native wildlife

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

33%

42%

0%4%

21%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. Natural and man-made water features exist and offer many opportunities for recreational activities.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

57%

22%

4%4%

13%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. Traveling through this region is a visually stimulating experience.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

70%

26%

4%0%0%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


a. The region has a rich history, which has been developed for visitors and is represented by many historic buildings/homes and contains many historic settings

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

39%

4%

13%

39%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


2. Cultural & Social Characteristics of Your Region

b. The region maintains a strong link with its past, with an abundance of museums, monuments, historic markers and historic buildings.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

9%

43%

0%

13%

35%A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


c. The region actively promotes the preservation of historic information and knowledge by maintaining education and interpretation centers.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

10%

19%

10%

38%

24%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. Local celebrations such as fairs, agricultural shows, and specials festivals (such as arts/crafts, music, etc.) are attractions for visitors to the area.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

30% 30%

4%

13%


B. Agree

C. Somewhat Agree

D. Disagree


e. In spite of a rich heritage, the region embraces diversity and all visitors are made to feel welcomed.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

14%18%

0%

18%

50%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


a. The region has a wide variety of developed sporting facilities/opportunities such as golf courses, mini-golf, go-carts, bowling, arcades, etc.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%5% 5%

50%


B. Agree

C. Somewhat Agree

D. Disagree


3. Sports and Recreational Offerings in Your Region

b. The region has an abundance of facilities suitable for children’s recreational pursuits such as playgrounds, parks and safe play areas.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

17%

9%

22%

48%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


c. The region boasts a wide variety of tourism activities such as horse-riding trails, nature trails, hiking tracks and bike trails.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

27%

45%

0%5%

23%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. There are well-catered facilities for canoeing, boating, sailing, windsurfing, diving, fishing, swimming and the like.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

18%

9% 9%

23%

41%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. The region provides many opportunities for adventurous people to pursue more extreme recreational activities such as off-road driving, hang-gliding, caving, rock climbing, parachuting, sky-diving and ballooning.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

10%

35%

0%

20%

35%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


a. The region is serviced by a wide selection of shops including general stores, specialty shops and gift shops catering to tourists.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

17% 17%

35%


B. Agree

C. Somewhat Agree

D. Disagree


4. Shopping and Commercial Facilities of Your Region

b. The commercial needs of residents and visitors are well served with adequate banking, postal, mobile telephone receptivity and internet facilities.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%8% 8%

29%

50%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


c. The region is well served with automotive, marine, and other necessary repair, maintenance and refueling facilities.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

5%

25%

5%

25%

40%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. Tourists and local residents are well catered for with clubs, hotels, restaurants, nightclubs, cinemas, theatres and other entertainment and food and beverage service.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%

9%

18%

32%

41%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. Visitors to the region can be comfortably accommodated in a wide range of hotels, motels, camping parks, B&B, guest farms, cottages and inns.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%

45%

5%

27%23%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


a. The region is well serviced by transport services including road and/or air, as well as a wide range of transport rental options

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%

9%

45%45%

0%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


5. Public Infrastructure to Support Tourism in Your Region

b. The region has adequate and reliable emergency medical facilities

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

30%

4%

17%

43%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


c. Adequate police and other emergency services maintain the security and safety of residents and visitors to the area.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

8%

50%

0%

13%


B. Agree

C. Somewhat Agree

D. Disagree


d. Public areas such as parks, wayside stops, toilets and streetscapes, are clean, tidy and well maintained.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

25%

0%

17%

54%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. The Region assists visitors by providing tourist information centers, maps, brochures, interpretation of local attractions and features, tours, local guides and other tourism supportive services.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

22%

9%

17%

48%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


a. The Region is investing a lot of energy and resources into attracting tourists to the area.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

22%

9%

30%35%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


6. Attitudes Toward Tourists in Your Area

b. The tourism infrastructure (including private & public tourism services) is well established and meets the needs of visitors to the Region.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%

8%13%

50%


B. Agree

C. Somewhat Agree

D. Disagree


c. Local Businesses meet the needs of visitors in a warm and welcoming manner.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

8%

29%

13%8%

42%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. People involved in tourism related businesses & services in the region cater to visitors from other cultures in a sympathetic and understanding manner.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%

13% 13%

26%

48%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. When I travel within this Region I am always made welcome, even though I may be a stranger.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

8%

42%

8%

17%


B. Agree

C. Somewhat Agree

D. Disagree


a. The road system within this Region is well developed.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

18%

32%

5%

23%23%A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


7. Accessibility of Your Region

b. Visitors easily navigate the roads in this region, and there is extensive road and tourist signage.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

13%8%

50%

25%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


c. This Region is close enough to other attractive regions to ensure that tourists will find it rewarding to visit here.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%

17%

4%

21%

54%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. Traffic along the main access routes runs freely at all times.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

36%

28%

8%12%

16%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. There are established ways to stay informed about inclement weather and other factors that may affect the accessibility of this area.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

13%

39%

0%

13%

35%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


a. A number of different tourism operations currently operate in the Region (e.g. small businesses, family run operations or large corporate businesses).

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

0%

25%

4%

25%

46%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


Existing Tourism Activity in Your Region

b. The Region is serviced by a domestic/international airport, major highway, or developed roads which will allow easy access to your region and destination.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

8%

24%

4%

28%

36%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


c. The tourism industry in your Region is NOT seasonal due to climate or special events/festivals.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

4%9%

52%

35%

0%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


d. The current tourist market in the region is large enough for YOUR business and competing tourism products.

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

22%26%

0%

17%

35%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


e. The Region provides opportunities to create alliances with existing tourism enterprises in your area (e.g. tour operators, accommodation providers, complementary attractions and gift shops).

Stro

ngly A

gree

Agree

Som

ewhat A

gree

Disagr

ee

Stro

ngly D

isagr

ee

13%

25%

4%

21%

38%

A. Strongly Agree

B. Agree

C. Somewhat Agree

D. Disagree


WHAT is in YOUR Region? Rural areas are not homogeneous ...sfp.ucdavis.edu/files/226702.pdf ·...

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Transcript of WHAT is in YOUR Region? Rural areas are not homogeneous ...sfp.ucdavis.edu/files/226702.pdf ·...