What is Hedge Fund Marketing?
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TEREBELLUM INVESTMENT GROUP, LLC What is Hedge Fund Marketing? 8 INCAPITAL MARKETING 1 Webinar: May 19, 2016 Produced by Eze Castle Integration, Inc. Sponsored by Hedge Fund Marketing Association Presented by Frank Serebrin, President, InCapital Marketing
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Transcript of What is Hedge Fund Marketing?
TEREBELLUM INVESTMENT GROUP, LLC
What is Hedge Fund Marketing?
8 INCAPITAL MARKETING 1
Webinar: May 19, 2016 Produced by Eze Castle Integration, Inc. Sponsored by Hedge Fund Marketing Association Presented by Frank Serebrin, President, InCapital Marketing
DISCRETIONARY
30%
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What’s your marketing plan?
INCAPITAL MARKETING
Marketing strategies may include traditional marketing, inbound marketing, and content marketing.
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DISCRETIONARY
30%
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What is your marketing plan?
INCAPITAL MARKETING 3
DISCRETIONARY
30%
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What’s your marketing plan?
INCAPITAL MARKETING 4
The landing page is. Are you chasing institutional unicorns?
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Does your website help drive leads?
INCAPITAL MARKETING
38 6 INCAPITAL MARKETING
Hedge fund marketing may be more than just a website and a phone call.
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Your landing page is the key to driving
calls to action.
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How do you know if you will attract early investors?
INCAPITAL MARKETING
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30%
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Marketing is about building relationships.
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Chris C. Yu
Managing Principal 832-453-5010 Cell
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You are online whether you
know it or not.
INCAPITAL MARKETING 10
DISCRETIONARY
30%
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What’s your marketing plan? Matching buyer behavior…
INCAPITAL MARKETING 11
Have your adjusted your marketing to
match investors’ buying behavior?
DISCRETIONARY
30%
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How to stand apart.
INCAPITAL MARKETING 713-249-2071 [email protected] www.incapitalmarketing.com
