What is happening out there in MOBILE 8 11
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Transcript of What is happening out there in MOBILE 8 11
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The puzzle:
I Live in the Future & Here's How It Works
Dr. Jimmy Schwarzkopf
Research Fellow
www.stki.info
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Lets go for a walk
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Changes are BIG
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Nicolaus Copernicus
1514
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Big change or IMPLOSIONFirst Technological Implosion
1982-1986
PC Ecosystem
Client/server Ecosystem
LAN/WAN Ecosystem
Internet/Web Ecosystem
X86 Ecosystem
Relational DBMS Ecosystem
Second Technological Implosion
2011 -2015
Mobility Devices Ecosystem
Cloud Services Ecosystem
Analytic tools/appliances for data
management Ecosystem
NO-SQL DBMS Ecosystem
Social Commerce Ecosystem
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What did CIOs say in 1982-1986
Are all this technologies: Secure ?
Strong enough ?
Manageable in an IT environment ?
Will IT loose control ?
Should IT use them ?
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Guess what they will say 2011 - 2012(we are in a faster moving era) ?
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NO .. NO
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Albert Einstein said about CIOs (?):
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Personal: Web: SOA:AutocraticCentralizedComputing
1980s 1990s 2000s 2011+1970s5th Generation Of Computing
Cloud/Mobility:
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Will IT change ? Will CIOs ?
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What do I mean?
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2011-12 Game Changers
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virtualization
unified communication
Data Center efficiency
density and monitoring
infrastructure
convergence
legacy
migrations
open source
collaboration
virtual
clients
video
content
24X7
connectivity
mobile devices
management
DW appliances
peer-to-peer
E-bizz
New CIO (Job & Responsibilities )
Consumerized IT
Storage & bandwidth
Price revolutions
New Internet
Operating System
Web 3.0
Gamification
sensors
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Game Changer 1
Consumerized IT
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Always connected Technology Savvy Multitasked
Personal connectivity Personal Mobile Computing Cloud based applications
Knowledge Individuals
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IT is Consumerized .
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2011: my pockets contents
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Simple business appSquare handles security and meets
all PCI security standards to ensurepayments are safe and secure.
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In 2 years we will carry only 1
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Are You Ready for the New
Peer-to-Peer Economy?
transactions happen between individuals
or a group of individuals and not only
between corporations and individuals.
196,802
companies
soho ( up to 9
employees)
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STKIs Jewish philosopher of the year
In 1959, Prof. Drucker coined the term
knowledge worker
In 2011 we can coin the term:
knowledge individual18
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knowledge individual
Connected to:
i. World information/news
ii. Education
iii. Entertainment
iv. Family & friends
v. WORK
Applications used:
i. Personal Finance
ii. Personal Productivity
iii. ENTERPRISE APPLICATIONSiv. Data Storage
v. Personal Entertainer
vi. Family Health
vii. others
MIXES home/work 24 hours a day
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How does the knowledge individual makedecisions today:
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Company sends
future rewards
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Future retail environment
U.S. Patent and Trademark Office published a
new patent application entitled
Social Networking in Shopping
Environments
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Game Changer 2
Storage & Bandwidth New networks
New Technologies
Reductions of price
New Applications
Net Neutrality equal infrastructure services for all
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Virtually free and unlimited
Storage and bandwidth: improvingwhile dramatic reductions of price .
The marginal cost is falling to
practicallyzero.
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We are in the midst of an historic upload
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Israeli Internet Speeds
Communication Costs
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Growth: Digital Highway
Broadband related growth (innovation)
will be the big differentiator in 2010-2012
Availability of cellular and line high-speed broadband
and availability of several (>2) aquatic lines to Italy
will push INNOVATION 2011-2014
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Digital Terrestrial Television (DTT)
spectrum released by TVs switch to digital broadcasting
Below 700MHs for unlicensed use by the public White-space devices will be able to zip data along at 400-800Mbps and have
ranges of several kilometers
700MHz bands for mobile-phone operators Old TV signals travel for many kilometers, carry a lot of information,
unaffected by weather and go through walls to penetrate buildings.
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Game Changer 3
New OS for the
internet
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The Web Is Dead. Long Live the Internet
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Mobile Appliances as internet OS client
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(from GPS or cell antennas)
(from Google)
(from Waze)
(from Google Streets)
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And wow wow wow
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Game Changer 4
Post PC era:
New generation
of appliances
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When will we have Industrial Information Machines ?
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The Karl Benz Patent Motorwagen 1885,.
The Austin 7 was produced
from 1922 through to 1939
by the Austin Motor Company.
33 years
It takes timenot only for people to adopt
technologies into their daily routines but also
for technologists to figure out how to make
things
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The rule: +/-30 years
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Mobility
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Like an old phone changed form adopted its own form
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Average time spent connected byknowledge individual
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59%
In other words Aps
Web surfing(URL based)
1995-2003
2003-10
http://www.handspring.com/products/treo/index.jhtml;jsessionid=UYSLYJK01TB4TQFIAE1CFFWAVAATKIV0 -
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Smartphones 2011
Nokia
Microsoft
Blackberry
Israell
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Decision on curator as marriage
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tech wars or religion wars
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Game Changer 5
Mobile AppsThe Rise of a New Generation
"specialized local apps running in
conjunction with cloud-based services"
across smartphones, tablets, and other
devices
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Mobile Applications also changingYour mobile applicationshould look more like that:
and Less like that:
Dont look at mobile devices as an extended PC
It is a totally different device that will offer added value that a PC doesnt
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How are we going to use them ?
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Or one for each machine?PCs Mac Tablets Smart phones Cell phones
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Multichannel technologies are only that:
technologies
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Change from
Multichannel to Touchpoint Strategies
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technologies
Technology versus Service
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Game Changer 6
Web 2 + 3 + 4
Social Capital Management
Social Networks
Crowd Sourcing
Facebook
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Evolution of Social Media
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43.36% of the population use FACEBOOK
1.053 Million 18-24 use facebook
25-34: 893K
Over 35:
606KOver 55:
128K
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Facebook Credits
are added to your
account at USD
$0.10 each.
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Now, its likely to beFacebook .
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Game Changer 7
GAMIFICATION
(new man machine or user/interface)
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Farmville Game on Facebook
Its free but you can buy goods to enhance theexperience:
1,200,000 tractors sold every single day
A team of 35 Developers release new virtual itemsinto FarmVille twice a week
285 Million+ users without any advertising per day Parent company Zynga makes est. $2,500M / Year
and has 1200+ employees
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Examples of Gamification (daily users)
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www.appdata.com
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Gamification: Hype or Game-Changer?
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use ofgame play mechanicsfor non-game applications
encourage people to adopt and engage in desired
behaviors in connection with the applications
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Work While You Whistle
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New MMI/UI based on Gamification
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Game Changer 8
SENSORS(ie: body, location based, etc..)
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The Sensors Are Coming!
Body Sensing Comes to Smartphones
Sensors could include heart monitors
to keep tabs on your health.There will also be sensors that can
detect perspiration and could be used
to monitor your excitement level and
even mood.
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More sensors
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Facebook Places
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The check-in icon only shows up on the day of
the event and only when users are
geographically close to the specified address.
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Location based services
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Where are we????
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2012
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Web 3.0
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Web 1.0: involved go search, get data and some limited interactivity
Web 2.0: involves real identitiesand real relationships
Web 3.0: will be real identities generating massive amounts of data
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Very high volume, high speed, unstructured
data analysis
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Wake up call.. NOW
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