What is Engagement, and Why Does it Matter?

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What is ‘engagement’? And why does it matter?

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Instructed by Martin Shervington.

Transcript of What is Engagement, and Why Does it Matter?

Page 1: What is Engagement, and Why Does it Matter?

What is ‘engagement’? And why does it matter?

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Martin ShervingtonCommunity Manager,‘Plus Your Life’ and ‘Plus Your Business’

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Part 1 - What is engagement?Part 2 - Why does it matter?Part 3 - How to increase it

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Part 1What is engagement?

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Engagement means someone gives something their attention.

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Engagement comes when people relate.

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Engagement on Google+ means:+1sCommentsShares

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Engagement is also…+1s on commentsHangoutsEventsetc

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Part 2 Why does this matter?

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a) it enables you to build a relationship with peopleb) it enables people to access a link to your websitec) it enables your content to be potentially seen as relevant in Google Search

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Think about is this way...What creates your Google Search results?

‘Relevancy’ is what will create your Search Engine Results.

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Yours and everyone else’s Search results are increasingly personalized.

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On Google.com you have ‘Search Plus Your World’ which makesit even more tailored to the person searching.

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Engagement then is, to somedegree, an indication of ‘relevance’

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But it is ‘who’ that engages i.e. deems it most relevant, that matters the most

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Part 3How to increase engagement!

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Here are a few tips:+mention their nameshare their contentwrite blogs/posts about thembuild your profile firstshare into communities (appropriately)

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“So, why didn’t people engage?”A. You don’t have a network builtB. You didn’t use posting into communities as a strategyC. Your content was simply not ‘relatable’.

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What to do when people engage with you!

They +1 your post (only)You can say “Hi [+theirname], thanks for the +1”You can also add them to a circle

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What to do when people engage with you!

They +1 and/or commentYou can say “Hi [+theirname]Commenting could be seen as higher engagement, so you add to a circle now

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What to do when people engage with you!

They ‘share’ your postYou visit their post and thank them for the shareYou also add them to an engagers circle - you will be sharing this publicly

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When else do you add people to engagers circle?

You don’t have to ‘circle anyone back’ but if they add you to a public circle, it is a good idea to connect as they are promoting you.

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Part 3How to increase engagement?And the importance of images.

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Using Trends and Hashtags

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