With Every Breath You Take……Greatness

“There can be no doubt:creativity gets killed much

more often than it getssupported.”

Teresa Amabile, Harvard Business School professor andInnovation expert

A life entangled with fortune is like a torrent. It is turbulent and muddy; held to pass and masterful of mood;

noisy and of brief continuance

EpictetusMid 1st century AD

Why is creativity important?IBM 2012 study and survey with the worlds top 100 CEOs

“Creativity is all aboutmaking connections and

seeing patterns.”Bruce Nussbaum, Creativity Intelligence

Connect the dots with 4 straight lines without taking pen from paper

Connect the dots with 4 straight lines without taking pen from paper

1989 San Francisco earth quake 6.9

Identifying patterns and joining the dots

Crime rate USA

Connected Thinking

Its just a ‘chip’Intel squeeze best out of what they have throughLearningUsingUnderstanding

Exceptional performance is defined by what is relevant in our industry• Is that about the consequence of decisions or

discovery?

• Decisions motivate you to buy stuff

• Discovery teaches you to shift from simply seeing where to allocate resources / your time to seeing the problem that impedes efforts and then solving them in a disciplined manner and sharing what has been discovered with other people

Discovery vs defence of current position Oh what a feeling!

1950 Toyota was way behind USA automotive industry

1962 Gap closed and virtually on par

1968 Toyota is more productive

1973 OPEC increases oil prices and Toyota’s affordable quality, fuel efficient cars outstrip competition

From a 20% chance to die from a catheter to 100% survival ratewithin a year

Why?

This is the same ER

Outlearn Outdiscover

Outperform

Ask the right questionsHave a game plan and not everyone needs to chase the hockey puck