WHAT IS CO-OP FORTNIGHT? · WHAT IS CO-OP FORTNIGHT? • Every year hundreds of co-ops and...
Transcript of WHAT IS CO-OP FORTNIGHT? · WHAT IS CO-OP FORTNIGHT? • Every year hundreds of co-ops and...
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WHAT IS CO-OP FORTNIGHT?
• Every year hundreds of co-ops and organisations across the UK work
together to promote co-ops during Co-op Fortnight (22 June to 5 July,
2020).
• This year, we want to harness some of the new co-operation we’ve seen
during the coronavirus pandemic to change society for the better.
• Co-ops are businesses built on values. We do business the right way. It’s
in our DNA. Every day.
• Now we’ve seen what can happen when we ALL co-operate. Let’s build
something better together.
• Let’s #KeepCooperating
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GET
INVOLVED
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HOW CAN WE GET INVOLVED?
There’s lots of ways you get encourage people to #KeepCooperating
• Share stories of co-operation on social media
• What lessons have been learned? How can we do things differently in future?
• Share our campaign video and podcast
• Tell people about the co-op values and principles
• Talk about co-operative solutions to rebuilding the economy
Visit www.uk.coop/fortnight for more information
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CAMPAIGN
RESOURCES
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CAMPAIGN RESOURCES
This pack outlines the FREE resources that are available to you to
help promote your own Co-op Fortnight activity including:
• Campaign video
• Podcast episode
• Digital poster artwork
• Digital assets for social media and websites
• Sample social media posts and key messages
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CAMPAIGN
VIDEO &
PODCAST
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CAMPAIGN VIDEO AND PODCAST
• The 2018 video has been watched over 100,000 times!
• If your co-op would like to star in the 2019 campaign film, send us a short video of your co-op. Submissions will be edited to create an inspirational film featuring a diverse range of members.
• You don’t need fancy camera equipment. There’s guidance on the type of content we’re looking for at www.uk.coop/fortnight/video
• We’re creating a short video featuring different co-ops, their hopes
for a future of co-operation and a call for people to
#KeepCooperating
• A new episode of our podcast More Than a Shop will include
interviews with co-ops on their response to the COVID-19 crisis
• The film and podcast episode will launch on social media on 22
June, please retweet and share during Co-op Fortnight
• Follow us @CooperativesUK for regular updates
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DIGITAL
RESOURCES
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DIGITAL GRAPHICS & LOGOS
Download the following from www.uk.coop/fortnight
• Ready made graphics for social media and your website
• Customise our graphics with your own photo and messages of co-operation.
Let us know if you need help creating graphics – send in your photos to
• Artwork for the ‘Proud to be a Co-op’ and ‘A Co-operative World’ posters
which illustrate the co-op values and principles
• Logos in various formats
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SOCIAL MEDIA GRAPHICS
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LOGOS
There are 20 variations of the logo available as png and jpeg files available to download,
including white on transparent background to place on your own designs
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POSTER ARTWORK
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SAMPLE SOCIAL MEDIA POSTS
Tweet about your Co-op Fortnight activity using #KeepCooperating Here are some examples:
• Let’s build something better together. This #CoopFortnight (22 June to 5 July) we’re asking everyone to #KeepCooperating
• We’ve seen what happens when we ALL co-operate. Let’s not lose it. This #CoopFortnight (22 June to 5 July) we want you to #KeepCooperating
• We’ve been <insert details of your activity during the pandemic>. Co-operation is in our DNA. Please join us to #KeepCooperating
• So many inspiring stories like <insert local story / your co-op activity> have come out of this current crisis. There are lessons to be learned for the future. Let’s all #KeepCooperating
• What lessons have we learned from COVID19? Co-operation is more important than ever. Please #KeepCooperating
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KEY MESSAGES
• During the COVID19 pandemic, we've seen some inspirational stories of co-
operation.<Insert local stories of co-operation / information about your co-op’s
activities>
• Positive lessons are being learned during this crisis, and we want to harness this new
culture of co-operation to change society for the better.
• Co-ops are businesses built on values. We do business the right way. It’s in our DNA.
Every day. <insert examples from your co-op>
• During Co-op Fortnight (22 June to 5 July 2020), we’re encouraging everyone to
#KeepCooperating
• We’ve seen what happens we ALL co-operate. Let’s build something better together.
Let’s #KeepCooperating
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THANK YOU
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THANK YOU
• This is YOUR Co-op Fortnight
• Help us to change society for the better by encouraging everyone to
#KeepCooperating
• Thank you for getting involved. And the part you’ve played during the
recent crisis.
• If you have any questions or if you would like us to create graphics using
your own photos please email [email protected]
• Please stay safe!
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SPONSORS
Co-op Fortnight is organised by Co-operatives UK, sponsored by some of the UK’s largest
co-operatives and brought to life by co-ops across the UK