What is Cloud Computing?

ianmas@amazon.com

@IanMmmm

Ian Massingham — Technical Evangelist

Learning about Cloud Computing with AWS

Who is using AWS and what are they using it for?

How can I use AWS services to run my workloads?

What is Cloud Computing and what are its benefits?

A broad and deep platform that helps customers build sophisticated, scalable applications

What is Cloud Computing?

Why are companies adopting cloud computing and AWS so quickly?

The primary reason businesses are moving so quickly to AWS and the cloud

#1: Agility

Convert CAPEX to OPEX

Lower Total Cost

No Need to Guess Capacity

No Undifferentiated Heavy Lifting

Go Global in Minutes

A Culture of Innovation: Experiment Often & Fail Without Risk

Who is using AWS and what are they using it for?

Startups on AWS

http://aws.amazon.com/solutions/case-studies/

150,000people are hosted on any given night

Total Number of Guests

January 2013 4 Million

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010

3M

Mar 2014 Jun 2014

6M

9M

12M

15M

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010

June 2014 15 Million

Up by Over 10 Million in One YearTotal Number of Guests

3M

Mar 2014 Jun 2014

6M

9M

12M

15M

0

350

700

1,050

1,400

2010 2014

24 48

432

1,300

Total Number of EC2 instances

Why AWS?

We have a 5 person operations team.

AWS allows us to devote our resources and mindshare to the core business.

“”

Enterprises on AWS

http://aws.amazon.com/solutions/case-studies/

70% reduction inoperational costs

#1: Development and Testing

Do more dev and test work, faster

Sharepoint and SAP SAP

Reduced dev and test environment costs

Oracle

#2: New Workloads

Product prototyping & design

Audience management & creative design

Hotel booking engine

Biological data research

Global deals engine

Video streaming

SIM card credit News distribution

App streaming Firmware upgrades

Mobile gamesMobile musicdiscovery

#3: Supplement Existing Workloads with the Cloud

Export operational data to Amazon Redshift for analysis

2X faster queries at 1/2 the cost

Analytics

Disaster recovery SSAE 16-compliant to restore all data

within 2 hours

Equipment leasing app

Operational applications

Export data to AWS for analytics processing

#4: Supplement Workloads with Existing On-premises Infrastructure

AWS serves up application content & data

Integration back to Samsung Data Centers for financial transactionsExisting systems

#5: Migrating Existing Applications

Migrated 500 web properties in 5 months

1,700 web properties

New product websites in 2 days vs. 2 weeks

Migrated clinical trials simulations platform

Simulations in 1.2hrs vs. 60hrs

64% reduction in costs

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS usage

APIs help govern usage and control cost

Enabling global collaboration

3,000 applications by January 2015

#7: All-in — IT Entirely in the Cloud

“We have to be great at a number of things…

operating data centers is not one of those things”

“We are a hospitality management organization, not

an IT services company”

2000 applications migrating to AWS in 18 months

What are AWS’s services and how do I use them to run my workloads?

Infrastructure

Foundation Services

Regions Availability Zones

Storage(Object, Block and Archive) NetworkingSecurity &

Access Control

Platform Services

Databases

Relational

NoSQL

Caching

Analytics

Hadoop

Real-time

Data warehouse

App Services

Queuing

Orchestration

App streaming

Transcoding

Email

Search

Deployment & Management

Containers

Dev/ops Tools

Resource Templates

Mobile Services

Identity

Sync

Mobile Analytics

Notifications

Enterprise Applications Virtual Desktops

Data Workflows

Usage Tracking

Monitoring and Logs

Compute(VMs, Auto-scaling and Load Balancing)

CDN and Points of Presence

Collaboration and Sharing

10 regions 26 availability zones 51 edge locations

Infrastructure

Certifications and Accreditations for Workloads That Matter

https://aws.amazon.com/compliance/

P H Y S I C A LN E T W O R K

S Y S T E M

PEOPLE & PROCESS

Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem

Comprehensive Security Capabilities, Validated by Experts

https://aws.amazon.com/security/

Compute

Compute(EC2 Instances, Auto-scaling and Load Balancing)

G2

GPU enabled

M3

General purpose

Memory optimized

R3

CR1M2

Storage and IO optimized

C3

Compute optimized

CC2C1

I2

HI1

HS1

CG1M1

Broad Set of Compute Instance Types…

T2 instancesConsistent baseline performance with the ability to

burst to full CPU core performance

$0.013 per hour / $9.50 per month

Networking, Security & Access Control

Networking!

VPCRoute 53Direct Connect

Security!IAMCloudTrailCloudHSM

Storage

Storage(Object, Block and Archive)

Highly durable and available cloud storage

Amazon S3

Extremely low-cost cloud archive storage service

Amazon Glacier

Persistent block level storage volumes for use with Amazon EC2 instances

Amazon EBS

Consistent performance with the ability to burst up to 3,000 IOPS

SSD backed - the new default for EC2

EBS General Purpose (SSD)

DatabasesRelational

NoSQL

Caching

AWS Database Services

Amazon RDS

Amazon DynamoDB

Amazon Elasticache

AnalyticsHadoop

Real-time

Data warehouse

Data workflows

App ServicesQueuing

Orchestration

App Streaming

Transcoding

Email

Search

Deployment & ManagementContainers

Dev/ops Tools

Resource Templates

Usage Tracking

Monitoring and Logs

Mobile ServicesIdentity

Sync

Mobile Analytics

Notifications

Amazon Cognito

Amazon Mobile Analytics

Amazon Mobile SDK

SNS Push Notifications

Hi!

AWS Mobile Services

Enterprise Applications

Virtual Desktops Collaboration and Sharing

Integration with On-premises Resources

Integrated networking

Integrated access control

Integrated cloud backups

Single pane of glass

# 192.168.1.10

# 192.168.1.11

Microsoft Active Directory

Custom LDAP

App 1AWS Storage

Gateway

Small, autonomous teams Roadmap ownership

Decoupled launch schedules

Get Core Functionality in the Hands of Customers, Quickly

Small, “Two Pizza” Teams

Operational stability High scale

Limited initial feature set

Iterate Based on Customer Feedback

Epic Collaboration+ =

2008 2009 2010 2011

Amazon EBSAmazon EC2

Amazon SNS

AWS Identity !& Access !Management

AWS Import !& Export

Amazon !CloudWatch

Amazon EMR

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load Balancing

Amazon !ElastiCache

Amazon SES

AWS !CloudFormation

AWS Direct !ConnectAWS Elastic !Beanstalk

GovCloud

Amazon SWF

Amazon Route 53

Amazon Redshift

Amazon Glacier

Amazon !Dynamo DB

Amazon !CloudSearch

Amazon EC2

AWS Storage !Gateway

Amazon !CloudTrail

Amazon !CloudHSM

Amazon !WorkSpaces

Amazon Kinesis

Amazon Elastic !Transcoder

Amazon !AppStream

AWS OpsWorks

AWS Data !Pipeline

AWS Rapid Pace of Innovation

+24

+48

+61+82

+159

+280

20132012

Since inception AWS has: • Released 937 new services and features • Introduced over 35 major new services • Announced 45 price reductions

+280

2014

Amazon Mobile !Analytics

Amazon Cognito

AWS Zocalo

On-premises infrastructure

Upgrades are your responsibility

Every New Feature and Service Arrives Ready to Use

Upgrades happen automatically

Now available to all customers

What is the next step and how do I take it?

AWS Free Tier

To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS

products and services.

http://aws.amazon.com/free/

AWS Free Tier

To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS

products and services.

Design your application for the AWS cloud

For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

System Integrators on AWS

ISVs on AWS

AWS Training & Certification

aws.amazon.com/certification

Demonstrate your skills, knowledge, and expertise

with the AWS platform

aws.amazon.com/training/self-paced-labs

Try products, gain new skills, and get hands-on

practice working with AWS technologies

aws.amazon.com/training

Skill up and gain confidence to design, develop, deploy

and manage your applications on AWS

@IanMmmm

Ian Massingham — Technical Evangelist

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