PresentersNichole Goodyear, Co-Founder & Chief Operating Officer Stephanie Gulley, Program Analyst

UCSD Marketing via New Media

What is Brickfish ?

• Started Nov 2005

• San Diego Based Web 2.0 Company

• Funded by top Venture Capital Co’s from Silicon Valley

• Brickfish is a social media advertising platform that taps into the power of consumer driven marketing on the Internet.

• Clients use the Brickfish platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio.

• This content is virally shared from consumer to consumer via Brickfish.com, client websites and hundreds of social media sites, blogs, email, IM and more.

• Using our patent pending technologies we track all consumer engagements and bill via a Cost Per Engagement® model .

®

Campaign Report Summary

Report Page 1

• Total Engagement (E-Score)

» The sum of all engagement activities: entries, reviews, votes, and views

• Avg. activity by type of engager

• Avg. time spent engaging in a campaign

• Entry engagement ratio represents the average number of reviews, votes, and views an entry drives in a campaign

Report Page 3

Campaign Report Summary

Report Page 3

• Track user activity by source

» Brickfish» Client» Viral

• Campaign Engagement

» Brickfish or Powered by Brickfish Site» Propagation Player» Engagement Grid

• Campaign Views» Members» Visitors » Views Across the InternetReport Page 11

Campaign Report Summary

Report Page 13

• Campaign Demographic Breakout

» Engagers x Gender» Creators x Gender» Top 10 Cities» Top 10 States

• Moderation Activity

» Total number of entries» Flagged» Removed

Report Page 14

Viral Activity

Report Page 3

• Propagated Content

» Percent (%) of unique entries posted across the Internet

» Total Views from shared content» Total Clicks from shared content

• Top 10 Entries Posted • Top 10 Viewed• Top 10 Most Viral

Report Page 5-10

Detailed Viral Activity

• Full breakout of websites and URLs

• Top 20 Entries Posted

• Top 20 Viewed Entries

• Top 50 URLs

Case Study Design a T-Shirt for Honest Foods

Challenge» Build awareness of Honest Foods to

health conscious consumers

Solution» Launched the “Design a T-Shirt for

Honest Foods” contest to build brand awareness

» Sent samples of Honest Foods products to participants

Results» Reach: 10,384 URLs » Campaign E-ScoreTM: 1,718,246» Time spent with Brand: 10 minutes per

unique core engager» Virality: 88% of viewers were viral

“You can’t see my victory dance but I’m doing it in my office…I am still blown away by the quality of entries.” Andrews Aussie, Owner (Honest Foods)

Case Study What if Ur Undies Had the Last Word…

Challenge» Build awareness of sexual health and

educate the target demographic (age 14 - 24) about all types of STDs – not just HIV / AIDS

Solution» Promotional efforts targeted the African

American community and young adult population

» Launched the ISIS “What if Ur Undies Had the Last Word…” contest to open-up the conversation and dialog about sexual health online

Results» Reach: 3,477 URLs » Frequency: 6-7 engagements per

participant» Time spent with Brand: 23 minutes per

unique core engager» Virality: 91% of viewers were viral» Campaign E-ScoreTM: 593,706» Continues to generate engagement

after close“Brickfish® has taught and given us so much. How movement happens and how sharing occurs. They do everything for you and make it so easy.” Deb Levine, Executive Director (ISIS)

Case Study Be a Milk Rock Star with Rascal Flatts

Challenge» To make milk ‘cool for kids’ by promoting

MilkRocks.com/Milk Media in conjunction with real rock stars.

Solution» Promotional efforts targeted the teen (13-

18) demographic.» Launch the “Be a Milk Star with Rascal

Flatts” contest which associates the Brand and milk with a popular artist.

» Utilize Brickfish® sharing features to virally spread awareness of MilkRocks.com/Milk Media.

Results» Reach: 8,872 URLs » Frequency: 11-12 engagements per

participant» Time Spent with Brand: 11.5 minutes per

unique core engager» Virality: 80% of videos shared» Campaign E-ScoreTM: 3,743,770

Consumers Design a Coach Tote

Coach Sample Consumer Entries

Organic Branded Content Reviews

Organic Branded Content Reviews