What is Better, Strongly Sustainable, Business?

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Strongly Sustainable Business – An Introduction Version 1.02 2013-11-20 © Edward James Consulting Ltd. Some Rights Reserved. 1 www.SSBMG.com This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License . Permissions beyond the scope of this license may be available at http:// www.EdwardJames.biz /Permissions Antony Upward , MES, CMC* [email protected] @ aupward #SSBMG ssBusinessModelTV rs of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant Strong Sustainability An Introduction for Better Business November 20, 2013 Lots of Lots of speaker speaker notes, notes, inc. inc. referen ces references Builds on many Builds on many slides slides down load and download and view in slide view in slide show mode for show mode for improved improved comprehension comprehension

description

A 15 minute video of this talk is available on the Strongly Sustainable Business Model Group's youTube Channel: http://youTube.com/ssBusinessModelTV at http://youtu.be/vfG_RclyaWA. In these slides Antony Upward, Sustainability Business Architect, introduces sustainability, weak sustainability and strong sustainability and then discussed how this relates to creating better businesses. As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy If you'd like to stay in touch with our work on Strongly Sustainable Business Models then please - Watch our ~3 minute introduction - http://about.SSBMG.com - Watch our other videos - http://youTube.com/ssBusinessModelTV - Like our facebook page - https://www.facebook.com/StronglySustainableBusinessModels - Join the linkedin group: http://forum.SSBMG.com - Give us your ideas via our survey (http://survey.SSBMG.com) or just sign-up for email updates (http://signup.SSBMG.com) - Visit our website: http://www.SSBMG.com

Transcript of What is Better, Strongly Sustainable, Business?

Page 1: What is Better, Strongly Sustainable, Business?

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Antony Upward, MES, CMC* [email protected] @aupward #SSBMGssBusinessModelTV

* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant

Strong SustainabilityAn Introduction for Better Business

November 20, 2013

Lots of Lots of speaker notes,

speaker notes, inc. referencesinc. references

Builds on many slides Builds on many slides

download and view download and view

in slide show mode in slide show mode

for improved for improved

comprehensioncomprehension

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Why are we here? What’s the

meaning of all this?

The Big Problem with Sustainability

“Sustainability”

… and how will you measure your

“sustainability”?

… and who will benefit, for how long and at what

cost?

So tell me… what is it exactlyexactly

you want to sustain?

Don’t forget nature is alwaysalways changing… it isn’t

static

…and what we value is alwaysalways changing… that

isn’t static either!

Oh heck. I thought this sustainability stuff was going to be simple. I think

I’ll take a nap…zzzzz

No idea… but I want us to keep going for a

long time… just like we are now… what’s a word

for that?

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Our Current Our Current Collective Collective ResponseResponse

Sustain maximum wealth creation (means)…so we can afford the public good (ends)

What do you want to sustain?

• For whom? • For how long? • How much will it cost?

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Sustainability is “the possibility that human and other life will flourish on this planet forever.” – John Ehrenfeld

So we’re on the same page...

NotNot trying to convince you!

My Personal My Personal ResponseResponse

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EcologicalEconomics

wikipedia.org/Strong_versus_weak_sustainability

Weak: Human ingenuity will always ensure manufactured capital can take the place of any natural capital we deplete

Human technology is beneficial and will always save us, just-in-time

Strong: The possibility for flourishing requires minimum amounts of critical natural capital

While often beneficial, there are limits to human technology (and its timing)

Sustainability

The difference is not a matter of good or bad The question is which is more or less likely to enable flourishing?

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...concentrations of substances extracted from the Earth’s crust

...concentrations of substances produced by society

...degradation by physical means

...people are not subject to conditions that systematically undermine their capacity to meet their need for:

• Personal well-being • Influence • Learning and growth • Equity• Meaning

In a sustainable society, nature is not subject to systematically increasing...

and, in that society...

www.NaturalStep.ca/four-system-conditions

From the Big Bang to Sustainable Societies

The Social Dimension of Strategic Sustainable Development

Sustainable Society

www.alliance-ssd.org/about/

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Financial EconomyFinancial Economy

SocietySociety

EnvironmentEnvironment

If a better business were to operate forever, it would not only do no harm, it would do well by doing good

… creating the possibility that human and other life can flourish on the planet

forever.

… throughout its value chain/network

A strongly sustainable business creates positive environmental,

social, and economic value

WHERE

WHY

WHAT

A Definition of Better, Strongly Sustainable Business*

* From a Gold-standard Benchmark for Sustainable Business - http://www.naturalstep.ca/gold-standard

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Better Businesses Recognize All Their Contexts

Context: Environment (Physical / Chemical / Biological)

(Monetary)

Business

(Social/Technology) Context:

Society

© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

Context:Financial Economy

Better

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=Do Good & Do Well

What’s Better About Better Businesses?

Less RiskMore Innovation

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…And So a Quest For a Better Tool Begins

http://hdl.handle.net/10315/20777

…and reaches a major milestone

2010

20122013

We need a better tool to design better businesses

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12 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

Introducing…The Strongly Sustainable Business Model Canvas

V1.031

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Help bring Sustainable Business Innovation to the World!

Become a “First Explorer”– Enables commercial use of the new Canvas now

12 organizations around the globe have joined so far

Join the quest– Crowd-funded collaborative book project

Working Title: Strongly Sustainable Business Model Innovation– 13 International co-authors identified– Crowd-funding starting in 2014

Individuals and OrganizationsBackers also get immediate commercial rights to use new CanvasEveryone else will have to wait for the book

– Self Publish 2015Canvas released under a Creative Commons License free for

commercial use

Connect to like-minded colleagues– Linkedin and Facebook

100+ Members from around the globe

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Be Informed: http://signup.SSBMG.comShare your ideas for the book: http://survey.SSBMG.com

www.facebook.com/StronglySustainableBusinessModels @aupward

#SSBMGStrongly Sustainable Business Model Group

forum.SSBMG.com

[email protected]

www.SSBMG.com

Learn More– ~3 minute Audio/Visual Overview

about.SSBMG.com• Videos

– youTube.com/ssBusinessModelTV• Learning Map

– wiki.SSBMG.com/home/learning-map• Blogs

– blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward

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Learn more: http://www.naturalstep.ca/gold-standard

Join a Key Related Project

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Possible Table of Contents

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Copyright

• All images used under applicable creative commons licences – see notes on each page

© Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz

/Permissions – This work is licensed under a

Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

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