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Topic:- bcg matrix

Submitted to:- Mrs.Dr. Snehal Maheshkar

Submitted by:- Bawan Paswan BBA4th sem.

Boston consulting group (BCG) is four celled matrix developed by BCG USA. It provide a graphic representation for an organization to

examine difference business in its portfolio on the basis of their related market share and industry

growth.

Mar

ket G

row

th R

ate

(Cas

h us

ages

) Relative Market Share (Cash Generation)

Low

H

igh

High Low

Cash cows

Market share is high and industry rate is low.Typically generate cash in excess of the amount of cash needed for maintain the business.Staid and boring. for example:- Amul milk.

Dogs

Low market share and low growth rate.Not cash generation.Not investment. for example:- Amul chocolate.

Question MarkAlso known as problem children.Low market share and high growth rate.Do not generate much cash.Growing rapidly.Question mark must be analyze carefully in order to determine whether they are worth the investment requirement to grow market share. for example:- Amul pizza.

star

Market share and growth rate both are high.Fast growing.More cash generate.More investment. for example:- Amul butter.