What is an ideapreneur
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Transcript of What is an ideapreneur
The Ideapreneur
Twitter: amissingham
Tuesday, 18 September 12
What is it?
It’s not on wikipedia...
(it was last week)
Twitter: amissingham
Tuesday, 18 September 12
What is it?
Twitter: amissingham
“I'm not going to lie, I still find the word jarringly self-conscious and I can only utter it with the verbal equivalent of a cringe, but I wholeheartedly support the programme it describes.” (Olivia Solon - Wired)
Tuesday, 18 September 12
Who is it?
Twitter: amissingham
Tuesday, 18 September 12
Who is it?
Twitter: amissingham
Hands up who has an idea to improve something that should be better
Tuesday, 18 September 12
Who is it?
Twitter: amissingham
Hands up who has an idea to improve something that should be better
(maybe that niggles or irritates you, or disrupts what’s already there)
Tuesday, 18 September 12
Who is it?
Twitter: amissingham
Hands up who has an idea to improve something that should be better
(maybe that niggles or irritates you, or disrupts what’s already there)
Keep your hands up if you’ve actually done something about it
Tuesday, 18 September 12
Who is it?Hands up who has an idea to improve something that should be better
(maybe that niggles or irritates you, or disrupts what’s already there)
Keep your hands up if you’ve actually done something about it
Keep your hands up if you’ve captured the value that you created
Twitter: amissingham
Tuesday, 18 September 12
You’re an ideapreneur
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Tuesday, 18 September 12
If you’re not, you can be.
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Tuesday, 18 September 12
It’s you if...
You have an idea
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Tuesday, 18 September 12
It’s you if...
You have an idea
It disrupts
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Tuesday, 18 September 12
It’s you if...
You have an idea
It disrupts
You create it, alone or in collaboration
Twitter: amissingham
Tuesday, 18 September 12
It’s you if...
You have an idea
It disrupts
You create it, alone or in collaboration
You capture the value
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Tuesday, 18 September 12
Better still, you do it again and again and again
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Tuesday, 18 September 12
So why the new word?
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Tuesday, 18 September 12
Because it’s not:
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Tuesday, 18 September 12
A faster horse
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Tuesday, 18 September 12
An entrepreneur
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Tuesday, 18 September 12
A businessman or
businesswoman
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Tuesday, 18 September 12
An intrapreneur
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Tuesday, 18 September 12
It’s the natural complement of 21st Century advertising
creatives
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Tuesday, 18 September 12
If you’re not one already,
you will be by the end of the year.
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Tuesday, 18 September 12
And you need to be...
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Tuesday, 18 September 12
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Tuesday, 18 September 12
