What is Advertising?. Advertising To make something known to the public An advertisement may include...
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Transcript of What is Advertising?. Advertising To make something known to the public An advertisement may include...
What is Advertising?
Advertising
• To make something known to the public• An advertisement may include an image,
item, action, concept, or gimmick used to promote, market, or make us think favorably about a product.
Advertising Mediums
• Billboards and magazines• TV commercials• Movies and Radio Ads• Brand names and logos on everything
from clothing and personal accessories, racing cars, cocktail napkins, etc.
What is BADvertising?
BADvertising
• It is the Truth through Contradiction• The act of “doctoring-up” misleading ads
to create a more accurate picture.
BADvertising
• Cigarette advertisers will never tell the truth.. they can’t.
The truth is deadly.
BADvertising
• Instead, they promise us pleasure, fun, status, and glamour, and their idyllic images are accepted as a given: they are urban wallpaper. We see them; we do not question them.
Advertising
• Seeing is believing," we are told, but advertisements are created and composed, they are not candid photographs of real life.
• Children are exposed to these false images from the cradle, but the process through which the ads come into being is not visible to the eye of a small child...or any of us!
BADvertising• The "smooth" camel is
apparently enjoying his smoke. He's real. He's cool. He's having fun.
• TV and movies are creating the illusion that smoking is an acceptable activity and everybody's doing it.
Why we need to BADvertise
• Children have no idea who's being paid or pressured to give them these ideas. Without some kind of rude awakening, they grow up to be oblivious, complacent, addicted adults.
BADvertising
• Is designed to startle viewers• To shake up the consciousness before we
can ask, “What’s really going on here?”
Information may influence what we think……
• But it is imagery that kindles desire, and desire determines behavior.
Deceptive Advertising
• While many products and their advertisers are willfully misleading the public with deliberately deceptive advertising, no deception is currently more blatant than that of the tobacco industry
Deceptive Advertising
• Today tobacco billboards are illegal and the number of magazine ads have diminished.
• But Tobacco advertising has not gone away
• Their tactics are becoming much more subtle and devious….and more difficult for the unaware to recognize.
Subliminal Message• They’ve even duped
the Pope into advertising their cigarettes for them!
• He thinks they’ve asked to talk to him about racing cars, but in fact, they’re using his name and his highly esteemed position to sanctify their cigarettes.
BADvertising
• The forms may be more subtle today, but their intent remains the same.. To seduce more young people into a lifetime addiction to tobacco and thereby increase their profits.
BADvertise by creating your own honest ads…..
The purpose of BADvertising
• BADvertising is a special way of seeing; a way of thinking.
• Anyone can Badvertise, any time, by looking for the truth behind an ad
Examples of BADvertising
BADvertising
By superimposing an honest image over a dishonest ad, the truth of the matter becomes very clear.
And nowhere are the consequences so deadly!
And nowhere are the consequences so deadly!
BADvertising can be accomplished by:
• Physically cutting and pasting the ads• Manipulating the images on a computer
screen, or• Correcting the images in your own mind
every time you see a deceptive or misleading ad
Resources
• The BADvertising Institute• Debbie• High School Bathroom