What is A/B Testing and how can it help Small Businesses?

Benefits of A/B Testing for Small Businesses

Jonathan Jenkins – SEO Specialist

thrivenetmarketing.com 817.642.9686

What you’ll learn: (Brace yourselves!)

What is A/B testing?

What are the best A/B testing software options?

What are the downsides to A/B testing?

Summary/Take-away for Thrive.

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What is A/B Testing?

At it’s simplest, A/B testing means creating more

than one of anything…

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And testing out variations!


What is A/B Testing?

The goal is to gradually eliminate the

elements on your page that don’t perform

adequately, replacing them with more

effective elements.

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What are the best A/B testing software options?

So what are some of the better A/B testing

options that Thrive could implement for our

clients?

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A/B Testing Option 1 Price: Free

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Google Analytics Content

Experiments.Pro’s

- Cost: Free

- As part of the analytics suite, integrates simply

and easily with your data, and allows you to

access a phenomenal range of data points for

your experiment.


A/B Testing Option 1 Price: Free

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Google Analytics Content

Experiments.Con’s

- Implementation is pretty complicated, requiring

you to set up multiple actual pages with

variations.

- Data is not available in real time, rather requiring

that you wait up to 2 days to receive your info,

which is a major drawback when the goal is

frequent, agile changes to improve conversion.

- Ugly complicated URLs.


A/B Testing Option 2 Price: $19-$399/mo

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Optimizely

Pro’s

- Price is very reasonable at the starting point,

$19/month allows you unlimited experiments

(within one project) totaling up to 2000 monthly

visitors ($9/extra 1000 visitors)

- Implementation is supposedly very easy

- Simple Visual Editor

- Good Data provided



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Optimizely

Con’s

- Price increases quite quickly with multiple sites

and higher traffic.

- Apparently, WYSIWIG editor isn’t great for large-

scale edits.

- Seems to take 300-500 page views and 50+

Conversions in order to give stable data.

(according to some reviews)



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Nelio A/B Testing

Pro’s

- WP Plugin, easy integration, interface feels

familiar.

- Good pricing, seems more affordable than

Optimizely when used on multiple sites.

- Good selection of features including heatmaps,

track multiple goals/actions and select winning

variation of an element with one click.



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Nelio A/B Testing

Con’s

- Won’t work on non-WordPress sites.



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Unbounce

Pro’s

- Set up unlimited landing pages. Great for PPC.

- Quick and easy A/B testing between pages using

a simple WYSIWIG editor.

- Wide selection of page templates, geared to

convert well.



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Unbounce

Con’s

- Only works on landing pages

- Pages created on a subdomain, can’t use it on

existing pages on main domain.



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Kissmetrics

Pro’s

- Possibly the deepest, most diverse data out of

any of these tools.

- Many features beyond A/B testing. Kissmetrics’

analytics is geared to teach you more about the

people using your site.

- Excellent funnels accurately track steps in

conversion, even over multiple visits.



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Kissmetrics

Con’s

- Pricey… Far more expensive than the other

options.

- According to some reviews, most people only

use some of their features, and at this price,

that may not be worth it.


What are the downsides to A/B Testing?

So, are there any downsides to A/B Testing?

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• People tend to try to fix the little details

when what they need is an overhaul.

• It’s easy to get caught up in the minutia

and spend too much time tweaking a page

that has a pretty low maximum potential.

Test changes to one or two major

elements, then move on to a different

page!


Let us help you set up A/B Testing!

Thrive would love to help you set up A/B Testing

on your small business web site, in addition to

offering our full suite of Web Design, Search

Engine Optimization and Conversion Rate

Optimization services to help your online presence

Thrive!

http://thrivenetmarketing.com/

(817) 642-9686

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http://thrivenetmarketing.com/

What is A/B Testing and how can it help Small Businesses?

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