What is a trend?
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1. A trend is driven by a basic human need, one that is catalyzed by new technology. 2. A trend is timely, but it persists. 3. A trend evolves as it emerges. 4. A trend can materialize as a series of un-connectable dots which begin out on the fringe and move to the mainstream. What is a real trend? copyright 2016 Future Today Institute http://futuretodayinstitute.com
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Transcript of What is a trend?
1. A trend is driven by a basic human need, one that is catalyzed by new technology.
2. A trend is timely, but it persists.
3. A trend evolves as it emerges.
4. A trend can materialize as a series of un-connectable dots which begin out on the fringe and move to the mainstream.
What is a real trend?
copyright 2016 Future Today Institute
http://futuretodayinstitute.com
Trends come from these 10 sources of change.
Business strategies and future scenarios requires mapping trends (not trendy things).
Trends are signposts that can be tracked as they move from the fringe to the mainstream.
Futurists ID and track trends using a methodology to make forecasts about the probable, plausible and possible futures.
Future Today Institute’s Process
data > pattern recognition > modeling > interrogating >
mapping > scenarios >strategy > pressure-testing
