What is a Social Media Policy and Does Your Company Need One?
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What is a Social Media Policy and Does My Company Need One?
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As more and more businesses are turning to social media for marketing purposes we need to stop and consider if a social media policy is necessary. By having a social media policy you can take the steps to protect your brand, business and employees. In this webinar we will discuss how to determine if you should have a social media policy, the conditions you should have included in a policy and how to get started.
Transcript of What is a Social Media Policy and Does Your Company Need One?
What is a Social Media Policy and
Does My Company Need One?
Who We Are
Amanda O’BrienVP of [email protected]
Hall Web Serviceswww.hallme.comwww.hallme.com/blog
• 10+ Years in Business• Online Suite of Tools
Got Questions?
• Use GoToWebinar “Ask a Question”• Twitter with @hall_web
About You• You participate in social media
• Your employees participate in social media
• You are or want to market your business with social media
• You want to make sure you are covered
About this webinar• Explain what a social media policy is
• Why you may need one
• How you can create one
• Resources to get you started
http://www.manpower.com/investors/releasedetail.cfm?ReleaseID=440609
75% of companies worldwide who are using social media say they do NOT have a policy
– Manpower Inc.
“Wait and see” approach is dangerous
What is a social media policy?• What the company will and will not do online
• What your employees can and cannot do online
• What the public can and cannot do with your content online
• Protects the organization
• Empowers your employees
Who should be involved?• Senior management
• Marketing
• IT
• Human Resources
• Lawyer
Photo credit: http://www.flickr.com/photos/colleen-lane/4523323053/
Why a Social Media Policy is Necessary?Alabama NBC managers suspended after…
Two Dominos employees arrested for felony charges after disgusting YouTube video…
CNN Drops Editor After Hezbollah Comments
Kevin,Thanks for letting us know--hope everything is ok in New York. (cool wand)Cheers,PCD
Not Dominos, CNN?
Protect Your Business and Brand
• What kind of activity is acceptable and what isn’t
• Identify the risks
• How do you respond? Who responds?
• Consistent messaging
• Content moderation and response
• Digital posts are forever
Protect Your Employees
• Let them know what is expected
• More participation when they know
• Usage during work
• Training, training, training
• Divulging company info
• The internet is forever
• Consequences
Photo credit: http://www.flickr.com/photos/pmarkham/3819720909/
• Do you have a current communications policy?
• Tie your social media policy in with existing policies• Contract compliance• Confidentiality• Defamation• Intellectual property
•Technology considerations• Passwords, logins, plugins, security updates
Where do I start?
• Creating a new policy
• Establish reasonable guidelines
• What will your company do and what will you not do?
• What can your employees do and what can they not do?
• Who is going to represent your company?
• Understand copyrights and fair use (creative commons)
• Examine the ‘what ifs’ – damage control
• Include reasonable standards for personal use
– Use should not interfere with job
– Use should not violate company policies
Where Do I Start?
IBM Social Computing Guidelines
• Know the IBM Business Conduct Guidelines
• Be who you are
• Speak in the first person
• Use a disclaimer
• Add value
• Don’t forget your day job
• http://www.ibm.com/blogs/zz/en/guidelines.html
Started in 2005 for IBMers who wanted to blog
Coca Cola
1. Be Certified in the Social Media Certification Program.
2. Follow our Code of Business Conduct and all other Company policies.
3. Be mindful that you are representing the Company.
4. Fully disclose your affiliation with the Company.
5. Keep records.
6. When in doubt, do not post.
7. Give credit where credit is due and don’t violate others’ rights.
8. Be responsible to your work.
9. Remember that your local posts can have global significance.
10. Know that the Internet is permanent.
10 principles for online spokespeople.
• Ask your lawyer
• Don’t make this more complicated than it is
• Training, training, training
• Conversations first, policies second
Advice
Learn More!• Vision Blog - http://www.hallme.com/blog
• Dave Fleet ebook - http://davefleet.com/2009/10/corporate-social-media-policies-ebook/
• Auto create a policy - http://socialmedia.policytool.net
• 57 Social Media Policy examples and resources
• http://www.socialmediatoday.com/davefleet/151761/57-social-media-policy-examples-and-resources
• Interview with a (very smart) lawyer about Social Media –
http://www.hallme.com/blog/interview-with-a-very-smart-lawyer/
• Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars
• Driving Traffic to Your Website
• Email Me: [email protected]
• Follow us! http://twitter.com/hall_web
• 'Like' Us - http://www.facebook.com/hallweb
