A Digipack is a type of CD packaging that is used to replace the plastic CD case. A Digipack is made out of card stock or

another type of cardboard. Below are examples of some cardboard Digipack’s. They flip open just like a book

(gatefold) and the CD is placed in on the side as a CD insert.

WHAT IS A DIGIPACK

Digipack's where created to give the CD a more visual and creative way, this has appealed to the audience as it has become more interesting for them rather than having a conventional jewel CD.

Digipack's are a lot more interesting as they can many fold outs with many images and texts.

Many people have stopped buying CD’s and have been buying or downloading them online. By having the Digipack’s with these images and texts persuades the target audience to buy them rather than having a plain CD.

WHY WERE DIGIPACKS CREATED?

Many people find that Digipack’s more interesting to have, this is because they are much more detailed and look nicer. However they are much more expensive than a jewel case.

Jewel cases have an advantage up against a Digipack which might make the audience become more appealed to a jewel case. This is because the CD in a jewel case is protected and wont get fall out compared to the Digipack which might slide out.

WHY HAVE DIGIPACK’S?

EXAMPLES OF DIGIPACK’S

Katy Perry:

This is an example of a creative Digipack. As you can see the Digipack consists of many images and text. The images are very creative due to the theme involving cupcakes and candy. All the photos include direct eye contact with the camera which makes the audience feel more involved. The use of different camera angles also adds to the effect and creativity of the Digipack making it stand out more than to a jewel CD. Not only the camera angles but also the mise-en-scene as it is unique compared to many of her competitors. The colours used on this Digipack are bright which emphasises her vibrant image and the type of music genre she sings.

EXAMPLES OF DIGIPACK’S

Rihanna:

This is an example of a triple spread Digipack which follows a red colour scheme with roses, red hair and red lips. The use of the close ups highlights her innocence which contrasts the name of this album ‘Loud’. The audience feel they should know more about it because of this contrast therefore they will buy the Digipack to listen to the album. The front cover of the album doesn’t consist of her name, just the name of the album ‘Loud’, this targets her target audience as she is well known artist.

EXAMPLES OF DIGIPACK’S

Justin Timberlake:

This is an example of another Digipack which the CD is holded in the middle like a Jewel CD. This make this Digipack similar to a Jewel CD as some people believe that the CDs are more secure and protected in this way. This Digipack has been divided with images and text. On the right there is a whole side of text which may be of Timberlake thanking his fans etc due to his music genre, this is accompanied with a picture. On the left there are photos of him which help to sell his Digipack as it targets his audience.