What is a Business? Goods Services - intangible Products – tangible 4 --...
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Transcript of What is a Business? Goods Services - intangible Products – tangible 4 --...
What is a Business?
• Goods• Services - intangible• Products – tangible• • 4 -- Problems/Nature/Issues/Concerns of Services1. Intangibility2. Variability3. Perishability4. Inseparability
Changing Intangibility to Tangibility
1. Intangibility- 1-800-The -Rock2. Variability – Hair cut3. Perishability - Airlines4. Inseparability -Singer
Business – Profit
Non-Business – Non-Profit --NGO
Profit Non Profit
Private I: Private Profit
II: Private Non-Profit
Public III: Public Profit
IV: Public Non-Profit
Social Marketing Management
Social © Firoz 2009
Marketing © Firoz 2005
Management © Firoz 2008
O OrganizationC CharitableL liberationS SocietyI IssuesA Attitudes
E Environment N NeedK Know-howT TargetingG Goods-PA Amounts-P M Markets-PI Information-PR Reward
E EnvironmentN NeedsM MISG GoalsA AlternativesT TaskN NetworkingM MarketA AccountabilityE End Results