WHAT IS?

History of the company… Ideefixe, is designed to be the first

and most advanced online publication about the cultural products in Turkey.

At the end of 1996 was established. Database design was completed in

the first quarter of 1997 and than started the production of information.

Transfered about 35,000 books to the database in two years and was broadcast the trial on March 3, 1999.

History of the company… The first stage of the project

goal was cataloging all of the books published in our country, and was designated to open Internet users.

This target has been expanded according to demands of the members, and from the second half of 1999 added music and video products with their posters in the database.

History of the company… On the one hand necessary

arrangements done in the structure of the database.

On the other hand continued work on the structure of the appropriate site for new products.

By the way, idefix renewed its face with thousands of books, music and video products. Its database was growing every day and realized of a portion of its claims put forward in January 2000.

History of the company… In 2001, bookstore products was the

biggest part of the culture products, but other types of the products like software, games, multimedia and other things adding decision was made, to the shop in Ideefixe.

And the new version was planned, this design was convenient to open new stores in ideefixe.

The site provides communication between the members, and also provides fast and secure shopping.

Ultimately aims to deliver every products which members need.

History of the company… At the end of 2005, there were

300,000 members. Ideefixe, always aims to be

affordable, fast, detailed, fun, and respectful.

While entering 2000, ideefixe was Turkey's biggest bookstore.

While entering 2001, it was Turkey’s biggest cultural products shop.

In 2002, began the sale of technology products, but stopped to sale them in 2007.

POSITIONING Today, there are 5 types

of shops in ideefixe.1. Hobby-game2. Gift3. Education4. Software5. PC & Playstation Games Ideefixe is still the

biggest cultural product store in Turkey.

POSITIONING There are 222 thousand members and

over 80 thousand customers in ideefixe.

It is the best in the industry with 1500 publishing houses, more than 90 thousand books in library, and a database.

Totally 42 employees work in ideefixe. Ranging from 6 to 12 people are

called the customer representatives. They are trying to solve all kinds of problems of customers with phone, e-mail or fax.

POSITIONING The number of daily visitors to the site,

varies between 30 and 40 thousand. Shows 12 million pages per month.

TARGET MARKET 35 percent of its customers

are women. 50 percent of orders coming

from Istanbul. More than 60 percent of the

members are university graduates.

5.4 percent of sales are international order.

Most shopper countries Japan, Canada, the Netherlands, the United States.

STRATEGY Location; http://www.ideefixe.com/ Pricing Strategy;1. There are periodical publishing

compaigns.2. According to the market prices,

always has appropriate price. Product variety;1. Selling cultural poducts is the

main feature that separates ideefixe from the others. It is an archive of Turkey’s cultural treasure.

STRATEGY2. Ranging from 9 to 12

thousand packets out from ideefixe in a month. The average price of a package in the range between 75 to 150 TL. The price density range from 100 to 120 TL. Average of 4 or 5 items in one package.

3. There are 140 thousand different products. Mostly sells book and DVD.

STRATEGYCommunication strategy,Business to customer (B2C): The sites

which their goods, ordered over the Internet and delivered to the consumer.

Supply-demand relationship is very important.

STORE ATMOSPHERİCS STRATEGY

~There is no music ~Color; blue-whight

Store Atmospherics The website design factors

effect the performance of a virtual store.

Usability is important It is easy to find what ever

you need. They separate all of the

departmants like, books of the week. They are also listing best films on the showcase.

You can find all kinds of topic such as literature, academic, family, education, music etc.

Comparison with the competitors İdeefixe is the first company which

sells online, cultural products of Turkey.

Speed, continuous service, service quality, and also customer satisfaction from the results of these, are among the critical success factor.

Quality of customer relations and distirubiton channel are the strong side of the ideefixe.

Orders are delivered within the 3 days.

Pioneer Ideefixe… e-book

"Turkey's Reading Festival began. All book lovers are invited." Ideefixe (2 to 22 October 2004)

organized the second Traditional Virtual Book Fair.

A total of 70 thousand books sold during the fair signed record.

150 publishers attended. 40 thousand books was presented to the readers, with 25%-50% discount.

Criticism and advice…http://

www.sabitfikir.com/

Comparison with the competitors Ideefixe has a very

comprehensive database. There are about 90 thousand

books in ideefixe. Obsolete publication or out of

print books can be found in ideefixe. In order to look for history of publishing, many books are being held online and up to date.

Journalists and academics which are searching a specific topic, are preferring ideefixe instead of physical world.

THANK YOU FOR LISTENING

Onur Uğurlu - Burcu Çömen