What in the world is happening?

Student mobility trends

Competitor country analysis

ICEF i-graduate Agent Barometer 2013 results

Recommendations for StudyGoldCoast

Long term growth in the number of students enrolled outside their country of citizenship

Global Student Mobility (Tertiary)

20257.0 m

20104.2 m

Global Student Mobility (Tertiary)Global Student Mobility (Tertiary)

In 2010, 4.2 million tertiary students enrolled abroad 42% enrolled in 1 of the 5 Main English Speaking

Destination Countries (MESDC’s): USA, UK, Australia, Canada & New Zealand

Share of the 5 MESDC's has been declining since 2001 2001 - 46.8% ... Down to 42% in 2010 Share of the non-ESDC's has been increasing since 2001 Top 3 Source countries (China, India & South Korea) as a

%age of all int’l students is increasing in most MESDC’s MESDC’s are showing increasing reliance upon 3 markets

for a diminishing piece of the global student pie

MESDC – visa grant trends (top 3 sources)

Proportion of top three source countries:

MESDC – overall trends

Enrolments

Visa grants

MESDC - Domestic vs Int’l tertiary enrolments

AustraliaAustralia

Australia - AEI data for YTD August 2013Nb: only inc. student visa holders so underestimates ELICOS

Commencements grew for all sectors except VET +7.4% overall growth across all sectors Up from +3.4% for YTD June to +7.4% for YTD Aug 1st growth in commencements over this period since 2009 VET decline slowed to -1.9% Indian students still #1 in VET @ 21.8% HE growth of +6.9% driven by post-grad growth +17.2% HE enrolments from China and India grew at 40.2% and

6.8% respectively

AustraliaAustralia

ELICOS sector YTD August 2013 +19.6% ELICOS sector growth, 59,022 commencements Growth on YTD 2012, YTD 2011 and YTD 2010 figures vs 2009 peak = still a decline of -23% 12 consecutive months of growth, across diverse sources Growth is accelerating ... July +28% and August +40% Strongest growth in Victoria, NSW, QLD then WA Vietnam (2,053), Colombia (1,159), Thailand (1,084), Brazil

(1,036) and China (1,016) showed the strongest growth China, Brazil, Colombia, Thailand, South Korea, Vietnam,

Japan & Saudi Arabia are Australia’s top ELICOS sources In 2010 & 2011 all top 10 source countries declined 2012 only 4 in top 10 down: China, Korea, Brazil & Saudi Only Saudi Arabia kept declining in 1st 8 months 2013

Australia - enrolment trends by sector

USAUSA

IIE's 2013 Open Doors Report - just released More international students in USA than ever before 2012/13 academic year, 819,644 international students Increase of 7.2% & the 7th year of consecutive growth Int'l students only 3.9% of total in undergrad & grad levels Most growth China - up by 21.4% (25.9% at undergrad) 235,597 Chinese students studying in the US Now more int'l undergrads than int'l graduate students Students from top 3 senders - China, India, & South Korea

- now account for 49% China dominates, sending almost as many as the other

top nations combined Followed by India, South Korea, Saudi Arabia & Canada

USAUSA

Of the top 25 countries, 16 sent more than last year Brazil, Canada, China, Colombia, France, Germany, Indo India and South Korea declined by 3.5% and 2.3%

US institutions - what’s driving growth? IIE “Fall 2013 Snapshot Survey” of 380 institutions 72% said their int’l student enrolment trends were up When asked why, 68% cited "Active recruitment efforts" 70% had “launched new efforts to increase int'l

enrolments.”

USA - ICEF clients 2006-2012USA - ICEF clients 2006-2012

Higher Education

Secondary/Boarding

Language

www.icef.com

CanadaCanada

For the first time in 2012, the number of newly arrived international students in Canada exceeded 100,000

In August 2012, a Government panel recommended Canada double its international students by 2022

In April 2013 strike action by Canadian visa officers expanded to 15 biggest markets

Longest-running public service workers’ strike in Canadian history, affecting almost 100,000 students & forced students to consider other destinations

Estimated to have cost almost CDN $1 billion, with tourism & higher education hit hardest

By early July 2013 one major Russian agency had already lost 50 students due to visa delays

Canada - ICEF clients 2006-2012Canada - ICEF clients 2006-2012

Higher Education

Secondary/Boarding

Language

www.icef.com

UKUK

UK govt growth strategy targeting “realistic” 15-20% growth in international HE student no's in next 5 years

UK Home Office has warned UK HE sector to expect further policy changes that could impact int'l student recruitment in run up to 2015 election

Are these targets at odds with recently more restrictive UK immigration policy & with continuing debate over UK immigration targets?

Challenges: negative perceptions of visa changes + unfavourable post-study work rights compared to competitor destinations

New ZealandNew Zealand

Int'l enrolment for 1st 4 months 2013 down 3% on 2012 Total of 60,590 int'l students registered - Jan - April 2013 Growth in ITP & Uni sectors - 3% and 2% respectively 10% decline in Private Training Establishments (PTE’s) China accounted for 30% of enrolments YTD April 2013 Streamlined visa processing pilot scheme - 25 institutions Unlimited work rights for PhD and Masters students Full-time work rights (holidays only) for HE int'l students Part time work rights for ESL learners, who can work with

min. 14 weeks duration of study (was 6 months) English proficiency requirements for work will cease Supported by government NZ$40 million over next 4 years

Germany and FranceGermany and France

Germany 2012 foreign students reached new peak of 265,292 Eased pathway to residency for highly skilled international

students Offering part time & post study work rights Plans to phase out (already low) student fees, while

Sweden & UK have introduced or raised fees Germany offers large & growing number of courses in

English languageFrance French government (and others) want to emulate this France has announced long-stay visas for up to 5 years Foreign students no longer need to renew visas annually Graduates can stay for 1 year to seek work

Online survey developed by i-graduate & ICEF

In its 7th consecutive year

Since 2007, data collected from over 6,500 responses

2013 study ran for 6 weeks in September and October

1,194 responses collected from 117 agent nationalities

The ICEF i-graduate Agent BarometerThe ICEF i-graduate Agent Barometer

Copyright © IGI Services 2012

PlacementsBy destination

Where agents are placing and expecting to place students

How many students do you expect to place in the next 12 months? TRADITIONAL MARKETS

The traditional markets are largely expected to see more placements in the next 12 months – particularly for the US.

How many students do you expect to place in the next 12 months? EMERGING MARKETS

The emerging markets are also expected to see more placements in the next 12 months (particularly in Singapore and India), however a large proportion of respondents expect stability, not growth (particularly in Japan and China).

Expected placements by study level, in the coming 12 months

Attractiveness of study destinations

Overall attractiveness of Study Destinations in 2013

Note: Excludes respondents that indicated they ‘Do not know’Traditional markets remain top of ‘attractive’ list

Year-on-Year Attractiveness: MESDC markets

• Canada’s growth stagnated in 2013 levelling off at 64%. • Australia jumped 5% in attractiveness.• USA remains most attractive country overall.

Image sourced from: http://www.flickr.com/photos/blatantworld/5052373414/sizes/m/in/photostream/

Overall attractiveness of Study Destinations (MESDC markets) by agent region, year on year

Europe 2013 2012 2011 2010Aus 3.26 3.28 3.19 3.25Can 3.51 3.44 3.4 3.15NZ 2.98 3.06 2.99 3.08UK 3.73 3.66 3.76 3.59USA 3.74 3.6 3.71 3.52

Asia 2013 2012 2011 2010Aus 3.4 3.46 3.32 3.1Can 3.42 3.7 3.48 3.38NZ 3.19 3.17 3.23 3.17UK 3.29 3.63 3.32 3.49USA 3.49 3.72 3.62 3.57

South America 2013 2012 2011 2010

Aus 3.29 3.46 3.58 3.63Can 3.81 3.7 3.63 3.67NZ 3.02 3.17 3.34 3.33UK 3.58 3.63 3.66 3.79USA 3.73 3.72 3.62 3.7

Africa 2013 2012 2011 2010Aus 3.55 3.09 3Can 3.7 3.63 3.24 3.62NZ 3.29 2.88 2.87UK 3.73 3.52 3.18 3.7USA 3.73 3.62 3.52 3.68

UK and US remain the most attractive markets for European agents.

Table shows the mean scores calculated from a 4 point scale (4 = very attractive, 1 = very unattractive)

Canada constantly grew to be the most attractive destination for South American agents.

The attractiveness of Canada, the UK and the US decreased amongst Asian agents compared to 2012.

The UK and the US are equally attractive to Africa-based respondents.

PlacementsBy programme and destination

Which study destinations is best for the following programme levels?

Language courses (n=703) % of

Total Rank 2013

Rank 2012

Rank 2011

Rank 2010

Rank 2009

United Kingdom 44% 1 1 1 1 1

Australia 18% 2 2 2 3 2Canada 13% 3 3 4 4 4USA 11% 4 4 3 2 3Germany 4% 5 5 6 7 5

New Zealand 1% 8 5 5 5 9

The UK remains the most popular destination for language courses (44%) and rankings remain relatively fixed across the years – especially for 1st place suggesting an established reputation of the UK.

Which study destinations is best for the following programme levels?

Vocational diploma/Further education (n=537)

% of Total

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Rank 2009

Australia 36% 1 1 1 1 2Canada 21% 2 3 3 4 4United Kingdom 18% 3 2 2 2 1USA 10% 4 4 4 3 3

New Zealand 5% 5 5 5 5 5

Australia has a strong reputation for vocational diploma/further education and is 15% ahead of the 2nd best study destination (Canada).

Which study destinations is best for the following programme levels?

Secondary and High School (n=567)

% of Total

Rank Rank Rank 2011

Rank 2010

Rank 2009 2013 2012

United Kingdom 27% 1 1 1 1 1USA 26% 2 2 2 2 2Canada 24% 3 3 3 3 3Australia 12% 4 4 4 4 4New Zealand 5% 5 5 5 5 5

The UK and the US remains the most popular destination for Secondary and High School placements – ranking positions have not changed since 2009.

Which study destinations is best for the following programme levels?

University: Undergraduate (n=654) % of

Total Rank 2013

Rank 2012

Rank 2011

Rank 2010

Rank 2009

USA 28% 1 1 1 1 1United Kingdom 24% 2 2 2 2 2

Australia 19% 3 4 3 4 3

Canada 19% 4 3 4 3 4

Australia and Canada are interchangeable over the years in 3rd and 4th position, whilst the US and the UK remain fixed in 1st place and 2nd place respectively.

Which study destinations is best for the following programme levels?

Work and Travel (393)

% of Total

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Rank 2009

Rank 2008

USA 38% 1 1 1 1 1 1

Australia 23% 2 3 3 2 3 2United Kingdom 5% 4 4 4 3 2 3Canada 16% 3 2 2 4 4 4New Zealand 4% 5 5 5 5 5 6

Student mobility concerns / difficulties in 2013

Main concerns/questions/complaints students and parents have:

n=817

Student mobility concerns year-on-year 2009-2013

The majority of the agents think that study visa are an increasing concern in 2013.

In which countries did you encounter concerns / difficulties with visa regulations?

The majority of the agents have felt the impact of changing visa regulations particularly in the UK.

Marketing - what matters most for agents

Effective marketing for institutions : Services

Services

Effective marketing for institutions : Packages and Offers

Packages and offers

Main ingredients in a successful school / agent partnership

Australia has gained ground in the overall attractiveness of study destinations while Canada inched ahead of the UK to be ranked 2nd

USA is the most attractive study destination (73%), Canada 2nd (64%), UK 3rd (63%), Australia 4th (53%) and New Zealand is 5th (33%) ahead of Germany (28%)

US is perceived to be the best in terms of UG, Graduate, MBA and Work & Travel, UK for ESL, secondary schools and foundation courses, Australia for vocational

Canada has gained significant ground, overtaking the UK for second place (up 15% on 2008 -> US +5%, UK -8%, Australia +4%, NZ +4% on 2008 figures)

HE is growing in popularity, with Undergraduate and Graduate figures up considerably and 8 out of 10 agents expecting further growth in 2014

Location & cost remain most important drivers, but access to visas and int l student support have risen - 78% of agents said they are increasingly concerned about study visas especially in the UK, Canada and Australia.Conclusions from the Agent Barometer 2013Conclusions from the Agent Barometer 2013

Perceptions drive student / parent choices & agent preferences. StudyGoldCoast needs to change student & agent perceptions to secure a larger market share

1st language communications & personal interactions via seminars, training at agent workshops & during agent FAM tours can be effective ways to achieve this

Market Australia first, then the Gold Coast, then your institution

Receiving students is one thing. Graduating brand advocates is another. High quality student support services are critical, via schools + the wider community.

Institutions should not get on the starting blocks until they are ready. You won’t get a second chance to make a good first impression with agents.

Australia is a very agent dependent market. Engage with more agents.

The Gold Coast is a world class study destination. Go out and tell the world !! Recommendations for StudyGoldCoastRecommendations for StudyGoldCoast

ICEF Workshops and Agent ICEF Workshops and Agent Roadshows - 12 annuallyRoadshows - 12 annually

4 event types ->> Global - Regional - Destination - Roadshow

Thank you

For more details contact: Rod Hearps

5545 2912 / 0403 090 023

www.icef.com rhearps@icef.com

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