WHAT IF YOU COULD SAY THE RIGHT THINGS

TO THE RIGHT PEOPLE AT THE RIGHT TIME ?

@TRONJORDHEIM

SALES, MARKETING & MANAGEMENT GUY

HOW WOULD CLEAR AND COMPELLING COMMUNICATION CHANGE YOUR STORY?

YOUR STORY IS DEVELOPING

TELL IT IN SUCH A WAY THAT PEOPLE

• SUPPORT YOU

• RE-TELL YOUR STORY

• WANT TO BE A PART OF YOUR STORY

• INVEST IN YOU

• PURCHASE FROM YOU

WILL YOU GET BUY-IN?

YOU ARE SELLING

• A CONCEPT

• A TRANSFORMATION

• A BUSINESS MODEL

• A MISSION

• A COMMUNITY

HOW TO SELL IT?

• RESPECT THE RULES OF SELLING

IN PARTICULAR …ONE HARD AND FAST RULE:

THE FIRST RULE OF SELLING

YOU CAN’T SELL ANYBODY ANYTHING.

BUT YOU CAN HELP PEOPLE TALK THEMSELVES

INTO BUYING JUST ABOUT ANYTHING.

USE WELL CRAFTED LANGUAGE

TO HELP PEOPLE TALK THEMSELVES INTO BUYING INTO YOUR VISION

USE VAST LANGUAGE TO BE COMPELLING

• VISUAL

• ASSUMPTIVE

• SUGGESTIVE

• TRANSFORMATIONAL

THINK LIKE A BRAND OR A MOVEMENT

STUDY:

• SALES

• MARKETING

• ADVERTISING

• POLITICAL RHETORIC

• SOCIAL MOVEMENTS

CREATE YOUR SLOGAN

COME UP WITH A TAG LINE

LEARN TO USE LABELS

FIND A SAYING THAT WORKS FOR YOU

• INVENT ONE OR BORROW ONE

FIND A PHRASE THAT PAYS

• THE CLOSING STATEMENT

• THE ASK

• THE COMMITMENT GETTER

YOU CAN DO THIS

• USE VAST AND COMPELLING LANGUAGE

• CREATE SLOGANS AND TAG LINES

• USE LABELS AND SAYINGS

• FIND YOUR PHRASE THAT PAYS

SAY THE RIGHT THINGSAT THE RIGHT TIME

TO THE RIGHT PEOPLE

GOOD LUCK AND GOOD SELLING!

@tronjordheim