What have you learned from your audience

feedback? Daniel Monaghan

• I gained feedback on my film trailer, poster and magazine through my peers and teachers I did this by holding a group session where I showed everyone my work and then asked for both positive and negative feedback. Once I received this I acted upon it improving my work.

Positive feedback

• Good shot lengths • Conventions of film noir is clearly shown• Sound track fits in with the genre• Slow motion shots are really effective• Narrative is clear• Timing good with music• Not too many characters • Good pace • Good use of font with the title

How I reacted to the positive feedback• The one bit of feedback that I received a lot was that I had used a lot of

the conventions of film noir such as shadows, smoking and how the characters were dressed for example the males wore suits and fedoras which are always used in film noir. It is good the group noticed that because a trailer aims to inform the audience and I aimed to show them it s a film noir so the audience know what to expect.• Another bit of feedback I received was the editing of the film was good for

example the pace of shots and shot length aswell as how the music fitted over the top of it. Editing is an essential part of film if it is done wrong even the best stories will look rubbish therefore it was essential I got it right ad I am confident I have after reviewing my work with a peer group.

• I received other feedback on the story of the trailer being good such as having a good narrative and not too many characters. This is good because it means my target audience will be interested when they see the trailer thus making them want to come see the full film. I also originally were going to have 5 characters but decided this wasn’t a good idea and would rather focus on key characters evidently this was a good idea from the feedback.• Finally the focus group liked the style of the font on the title as it

linked with the idea of the film as it look almost like lipstick or blood which links with the title ‘The lipstick murders’. This is what I have aimed to do when I chose the font as it also makes it unique and recognisable.

Negative feedback

• Make the production company shots longer• Smoke is getting in the way of captions• No reference to the lipstick• Fire shot doesn’t link with the rest of the narrative• Too much shadow in some of the shots • Too dark in places• Font doesn’t go

How I reacted to the negative feedback• Some of the negative feedback was aimed at the captions used in the

trailer, such as there was smoke getting in the way of the captions making them harder to read. When I received this feedback I review my trailer and agreed with it, so I too k action and moved the smoke so it wouldn’t get in the way of the captions making it easier to read. Other comments were made about the captions such as the text doesn’t fet the rest of the genre or trailer, this as right as I had used a basic plain text, it was suggested that I change it, so I looked through numerous fonts until I fond the one now used in the final trailer which suits the genre a lot more.

• One comment was made which counter acts the positive feedback, there was too much shadow in a shot which made it to dark so the audience couldn’t see much. It was a scene which took place in a pub but with some light but when it was recorded the lights would flicker and it was very dark. To fix this I went out and re-filmed this shot in a different location making it look a lot better, this made it easier for the audience to see what as going on.• Another piece of feedback suggested that there was no reference to

lipstick, however I decided to ignore this feedback as I believed there was a few such as the title across all 3 products looks like it was wrote in lipstick, in one scene in the trailer a woman's body is found with lipstick in her hand and a message written in lipstick on her arm. I belive tjis is enough to like the trailer to the title.