What has facebook got to do with training of your salesreps
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Transcript of What has facebook got to do with training of your salesreps
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TRAININGYOUR SALES REPS
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ADOPTION
SUCCESS
GOOD
ADOPTION
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ADOPTION
SUCCESS
VERY HIGH
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ADOPTION
SUCCESS
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ADOPTION
SUCCESS
`
“THE HOOK MODEL”
HOOK Ref: http://www.nirandfar.com/
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ADOPTION
SUCCESS
“THE HOOK MODEL”
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90% ADOPTION
ACROSS 100+ CUSTOMERS
SUCCESS
ADOPTION
90%
(i.e. on an average, 90% participants complete the training program)
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ADOPTION
SUCCESS
“THE HOOK MODEL”?
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ADOPTION
SUCCESS
“THE HOOK MODEL”
1
Something triggers the user to use the system
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ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
Once inside, the user takes an action
Something triggers the user to use the system
Hi Valencia Bryant ..long time
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ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
3
Once inside, the user takes an
action
User is rewardedfor his actions
Something triggers the user to use the system
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ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
Action
3
4
Once inside, the user takes an
action
User is rewarded
for his actions
User invests in furtheractions over time
Something triggers the user to use the system
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ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
Once inside, the user takes an
action
3
User is rewarded
for his actions
4
User builds an investment, with his actions over time
With investment, each new trigger become more valuable
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1
2
3
4
“THE HOOK MODEL”
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2
3
4
1The user gets a notification for her manager’s
invitation to take up a new course
1
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1
3
4
The inviting UI gets her to watch the course video
2
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2
1
4
As the content is being consumed, she is being attributed with points
3
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3
2
1As these points gets added to her existing
score, she gets awarded with a Badge
4
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3
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1
1
Intrinsic Trigger
!
+
Real-time updates show that her colleagues are
making progress
Extrinsic TriggerSystem identifies the achievability of a new
badge and sends a trigger
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1
3
4
She chooses to watch another video and answer some questions…
2
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1
2
4
She chooses to watch another video and answer some questions…
…to gain some more points3
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3
2
1As these points gets added to her existing
score, she gets awarded with another Badge
4
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1She likes the video and
thinks it might be useful in future too
!
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1
3
4
Hence decides to favorite the video for future reference
2
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3
1
2
And it gets added to the list of other files she
saved for easy and offline access on mobile
app
4
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2
3
4
1
1
Intrinsic Triggers
!
+
Real-time updates showing that hercolleagues are earning certification, not just levelling up. So she feels the
urge to go up the leader board
Extrinsic TriggersSystem identifies the achievability of a new
badge and sends triggers
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2
3
4
Intrinsic Triggers
!
+
Realtime updates showing that his colleagues are earning certification, not just levelling up. So he feels the
urge to go up the leader board
1
1
Extrinsic TriggersSystem identifies the achievability of a new
badge and sends triggers
As the user spends more time on MindTickle platform,
the system continues to learn and triggers keep getting smarter & more
effective
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1
2
3
4
“THE HOOK MODEL”
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90%
SUCCESS
ADOPTION
90%
(i.e. on an average, 90% participants complete the training program)
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SUCCESS
ADOPTION
90%
IN STYLE
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SUCCESS
ADOPTION
90%
ALL BADGES80%
(earning all badges has a direct correlation with the effectiveness of the training program)
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SUCCESS
ADOPTION
90%
ACROSS
100+ CUSTOMERS
80%
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% of Participants who completed the training
% of Participants who got all badges available
90%80%70%
100% 98%92%
97%95%
91%85% 85%
91% 88%85%
CustomerService
ComputerSoftware
Retail Entertainment Ad-network
5 DIFFERENTVERTICALS
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% of Participants who completed the training
% of Participants who got all badges available
90%80%70%
100% 98%92%
97%95%
91%85% 85%
91% 88%85%
Customer Service
ComputerSoftware
Retail Entertainment Ad-network
![Page 35: What has facebook got to do with training of your salesreps](https://reader030.fdocuments.us/reader030/viewer/2022032420/55a51f4d1a28ab5b2a8b45e0/html5/thumbnails/35.jpg)
% of Participants who completed the training
% of Participants who got all badges available
90%80%70%
100% 98%92%
97%95%
91%85% 85%
91% 88%85%
Customer Service
ComputerSoftware
Retail Entertainment Ad-network
SALES REP TRAINING
1800 231 5578WWW.MINDTICKLE.COM