What happened to the promise of 1984?
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I’m not a MAC. I’m not a PC.
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A brief look at gender stereotyping in advertising.
Transcript of What happened to the promise of 1984?
![Page 1: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/1.jpg)
I’m not a MAC.
I’m not a PC.
![Page 2: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/2.jpg)
I am the woman who works while two guys bicker about
who is the bigger tool.
![Page 3: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/3.jpg)
I wonder who makes the
computer for me?
![Page 4: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/4.jpg)
Whatever happened to thepromise of 1984?
![Page 5: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/5.jpg)
Why is color absent?
![Page 6: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/6.jpg)
Why is white and grey sopervasive?
![Page 7: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/7.jpg)
In 1984, women were colorful and groundbreaking.
![Page 8: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/8.jpg)
Now, women are absent.Or presented as peripheral devices.
Or insulting gender stereotypes.
![Page 9: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/9.jpg)
Men are portrayed as machines.
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So much for groundbreaking.
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It’s 2007.
![Page 12: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/12.jpg)
It is time to transform media images!
![Page 13: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/13.jpg)
Remember the bold, colorful, smashingpromise…
![Page 14: What happened to the promise of 1984?](https://reader035.fdocuments.us/reader035/viewer/2022062514/55982e4f1a28ab48178b465c/html5/thumbnails/14.jpg)
…of 1984.