What Every Lawyer Needs to Know About the NEW
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Transcript of What Every Lawyer Needs to Know About the NEW
What Every Lawyer Needs to Know About the NEW
by Michael Waddington, Esq.
Why is this important? "divorce lawyer Philadelphia PA"
• Top 3 are directories
• Next 7 are Google My Business
• NO law firm websites are organically ranked at the top
Question that I was asked about this webinar…by a lawyer!
“I pay someone to do my SEO, why is this my problem?”
The lawyer MUST be directly & actively involved in marketing & branding of his or her
law firm.
www.google.com/business
Google My Business App
What is Google My Business?
• This is not like Facebook
• Combines Google Places & Google+
• Makes it easy to manage & update your online presence in Google Search, Maps, Local results
• All Google Places & Google+ Pages will be automatically upgraded to Google My Business
Bottom Line
Google My Business is the future for Local
Businesses & Law Firms
Embrace it & you will succeed…ignore it and you will fail!
How do I sign up?
• Go to www.google.com/business
• Click “Get on Google”
• Login
• Enter your business name and address or phone
Confirm Your Business
• Select your business
Delete Duplicates
• Search for your
address & phone
number
• Delete duplicates
• Duplicates are
penalized by Google
Verify Your Business
• Must use official phone number
• Verify by mail takes longer (1-2 weeks)
What if the business is already in my account?
• Click “View Dashboard”
Your Dashboard
• Edit business info
• Make Posts
• See Visitor Stats
• Manage Reviews
• View Analytics
• Host webinars (Hangouts)
Add Photos
• Must be High Quality!
• Minimum of 5
• Unique photos
• Inside, outside, staff, your city, the courthouse, etc.
• The more the better
• You must own the photos
• This impacts rank
Add Videos
• High quality!
• Maximum of 5
• Unique
• The more the better
• You must own the videos
• This impacts rank
Add a Virtual Tour
• Hire a local Google photographer or do it yourself
• $250-400
• 360 degree tour
• Highly recommended!
• Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.
Edit Your Business Info
• Fill out profile 100%
• This is crucial
• Don’t keyword stuff!
• Name, Address, & Phone Number (NAP) must be the same on all sites
• NO 800 or tracking numbers!
Category Selection• Select 5 categories
• Use categories provided by Google
• No keyword stuffing
• Examples:
• Divorce Lawyer
• Criminal Justice Attorney
• Lawyer
• Trial Attorney
• Personal injury lawyer
Introduction
• Important! Spend 1-20 minutes on this
• Write it from scratch
• Make it compelling
• Describe your business in 200-300 words
• Link to your website
Best Practices
• Don’t violate Google’s suggestions
• Don’t use 800 or tracking numbers
• Avoid duplicate Place pages
• Avoid PO boxes and shared office space
• Complete all information
• Make sure it is 100% and high quality
• Use the exact same NAP (Name, Address, Phone)
• Your email should match your domain (smithlaw.com & [email protected])
• As many unique, high quality photos as possible & up to five videos
Double check your listings
Google Search
Google Maps
Google+
Before You Get Started
• Proper online marketing is time consuming and
requires a level of expertise.
• If you would rather have a team of professionals
help you, contact us for a free consultation.
If you have questions or would like a FREE consultation,call 1-888-807-3380.
Contact
E-mail: [email protected]: www.legalnichepros.comYOUTUBE: http://www.youtube.com/user/legalnicheprosGOOGLE+: https://plus.google.com/111066643369009597374LINKEDIN: www.linkedin.com/in/michaelwaddingtonlawyer