What does data tell you about the customer journey?
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Transcript of What does data tell you about the customer journey?
Is your data telling you the whole story about your customer’s journey?
Think of consumer data as a trail…
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It’s up to you to understand and piece together each customer’s profile using all of your structured
and unstructured data.
What might you uncover?
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Brand loyalty
Marketing preferences
Preferred time to make purchases
Social activity and influence
Recent purchases
Shopping patterns
Preferred points of sale
Now, what will you do with it?
Apply customer insights on the path to purchase.
Drive consumer engagement.
Optimize your operations.
Fuel revenue.
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Secure a contextual view of the consumer with
IBM’s solutions for Consumer Products.
Learn more: http://ibm.co/consumeranalytics