What does a product manager really do?
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Transcript of What does a product manager really do?
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COURTNEY MACHIAUGUST 2016
Q:What Does a Product
Manager Really Do?
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DESIGNER
ENGINEER PRODUCT PERSON
the team
?
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Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence.
A good product manager is the CEO of the product. A good product manager takes full responsibility and measures themselves in terms of the success of the product. The are responsible for right product/right time and all that entails.
A good product manager knows the context going in (the company, our revenue funding, competition, etc.), and they take responsibility for devising and executing a winning plan (no excuses).
—Ben Horowitz, “Good Product Manager/Bad Product Manager”
the definition
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the diagram
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TECH
LANDSCAPE
APIS
PLANNING/ESTIMATES
EMPATHY
CODING
BUSINESS UX
MARKET & USE CASES
TIME MANAGEMENT
DATA DRIVEN
SELLING & PRESENTING
LONG FORECASTING
KNOW THE USER
PRODUCT EXPERTISE
FEEDBACK & RESEARCH
PROTOTYPING
VISUAL DESIGN
Vision, Leadership, Relationships
the pillars
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THIS SOUNDS COOL…
THE IDEA
BUSINESS CASE
JUSTIFY THE VALUE
BUSINESS CASE VALIDATION& PRIORITIZATION
LET’S BUILD IT
MARKET VALIDATION, REQUIREMENTS, & DESIGN REFINEMENT.
RESEARCH & DESIGN
CODE, BUILD, TEST.
DEVELOPMENT
PRODUCT HITS THESHELVES.
RELEASE!
LISTEN, MONITOR, GATHER FEEDBACK.
OBSERVE
ITERATEHOW’D YOU DO?
PLAN FOR THE NEXT RELEASE.
the life of a product
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