What does a marketing plan include

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Transcript of What does a marketing plan include

Page 1: What does a marketing plan include
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A market plan summarizes the firm’s plan of action to reach it’s marketing objective.

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Comprises of:

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Role of research

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Strong relationships

between:

1.Co-workers

2.Suppliers, distributors,

partners

3.Stakeholders, media,

government

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REMEMBER!

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Disclaimer:This presentation was created by RAMINDER SINGH, Thapar University during an internship by Prof. Mathur, IIM Lucknow.http://www.iiminternship.com/


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