December 2014 | www.rockitresults.com

Analytics & SEO Audit

Analytics Findings

Analytics Findings

• Referral Traffic is very strong, with a huge spike in November. Where did 50,000 Facebook visits come from? However, mykts.com should NOT be a referral source.

• Use “Event” coding to track user engagement on homepage.

• Kenny G article should be on homepage in Spotlight section.

SEO Findings

SEO Findings

• Load up more keywords into Raven. Here are some suggestions. Excellent rankings for key terms. Some next keywords: How to Become an Accredited investor (9), accredited investor lists (14), qualified investor definition (10). Build out more articles with unique names names (Kenny G, Blue Sky, Rare Coins).

SEO Findings

• RavenTools not set up properly.• Use 40Nuggets to capture email addresses.• Set up goals. You had 100,000 visits to the site in November, but no

record of what those people did after they hit your site.• Review and analyze your Landing Pages. There is potential to

increase rankings and traffic through content generation and link-building for targeted articles that are driving traffic.

RavenTools Recommendations

• Purchase longer domain registration – ideally 5+ years

• Connect email program to Raven (also, in regards to email, use Campaigns to track the resulting visits in Analytics)

• Only two keywords being tracked in Raven – need to bring that to 20+

• Need to connect RavenTools with Google Webmaster Tools (done as part of this audit)

Gameplan for 2015

• Create and submit a sitemap• Utilize structured data (also known as schema)• Work through all SEO issues in Site Auditor

Gameplan for 2015 #1

• Focus on Landing Pages – News is actually your most popular page

Gameplan for 2015 #2

• Fix 29 crawl errors current found in GWT

• Use Link Manager to explore your competitors’ links, and try to build those same links

• Focus on keywords with high search volumes

Gameplan for 2015 #3

• Only 80 pages are indexed. Need to add content and ensure it’s indexed.

• In Analytics, upgrade to the latest code to enable demographics and other useful data

• Good use of referral traffic, but could use more interlinking and a stronger focus on social media as well.

• Set up Conversion Goals – helps with SEO and data analysis

• Implement Site Speed suggestions wherever possible

www.rockitresults.com

Contact InfoMatt Fieldman,

matt@rockitresults.com or (866) 480-9002