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learn about? Help us build a community of learning

For more information contact:

Leslie Hutcheson

lhutcheson@iaapa.org

Or Post in IAAPA FEC Operators Group

Power Promotions Monday November 13, 2017 - 10:30am to 11:45am

Sheryl Bindelglass, Sheryl Golf

Dorothy Lewis

Rosie Salas, Trainertainment

Power Promotions

Sheryl Bindelglass

CEO ~ SherylGolf

Princess Tea PartyNoon Years Eve

Promotions

Dorothy Lewis

The American Academy of Pediatrics recommends that parents and caregivers develop a family media plan that takes into account the health, education and entertainment needs of each child as well as the whole family.

A new plan to help families maintain a healthy media diet can be found at https://www.aap.org/en-us/about-the-aap/aap-press-room/pages/american-academy-of-pediatrics-announces-new-recommendations-for-childrens-media-use.aspx

Balloon Toss

Sales Opportunities:

• Glow Products

• Candy Bars

• Souvenir Cups

• Ice Cream

Set up trays and sell before and during the movie.

Low/No Cost Family Friendly Games

Indoors: Masking TapeOutdoors: Chalk

• Hop Scotch • Oversized Tic Tac Toe• Oversized Checkers (Frisbees as

game pieces)• Jump Rope (Regular & Double

Dutch)• Twister (Use multiple games

simultaneously with one spinner)• Old Fashioned Carnival Games• Water Balloon Toss (seasonal)

90-60-30 Day

Promotion Plan

Rosy Salas, TrainerTainment

90-60-30 Day Plan

Worked great

Was stupid

Wrong time + 100 other responses

Failed miserably

Was smart

Promotions-Why Bother?

90-60-30 Day Plan

The Goal

Peak Your Valleys

Provide Fun

Customer Demands

A systematic approach

-no different than

operations

90-60-30 Day Plan

Getting Started

90-60-30 Day Plan

• Who is going to implement these programs• Empower the person• Plan to measure the success• Decide on which promotions to do• Plan to brainstorm and create new

promotions on a regular basis

Decide what promotion you will

run 90 days from now

Gather your materials-plan print, mail, email etc.

In-center & outside promotion strategy

90 Days Prior 60 Days Prior 30 Days Prior

Begin to promote next month’s program

Remember, at the beginning of each month you are kicking off a new

promotion that you told the public about last month

90-60-30 Day Plan

9.1.2017Promotion Kick Off

10.1.2017Promotion Kick Off

12.1.2017Promotion Kick Off

8.1.2017 - 9.1.201790 Day Planning

9.1.2017 - 10.1.201760 Day Planning

10.1.2017 - 11.1.201730 Day Planning

90-60-30 Day Plan

Promotions • Super Bowl• Valentine’s Day • St. Patrick's Day• Easter – Breakfast• Ladies Night Out• Cinco de Mayo• Memorial Day• 4th of July• Labor Day• Back to School• Halloween• Thanksgiving• Christmas

Promotions

• Look at school schedule

• Plan for holidays

• Review party & group calendar

90-60-30 Day Plan

90-60-30 Day Plan

90-60-30 Day Plan

PO BOX 123, Your City, State, Zip Website

Add Logo Here

90-60-30 Day Plan

Promotions

90-60-30 Day Plan

Promotions

90-60-30 Day Plan

Remember it’s an Art!

• You never know for sure what will work

• Discounting is the easy way out!

• Be creative-listen to your guests & staff

• Never let a promotional opportunity sneak up on you

90-60-30 Day Plan

Q & A

Conclusion

Idea Share1. Assign one person the role of note taker –

they will write your ideas down on the big

sticky note pads on your table

2. Explain your promo and summarize it on the

note pad

3. Pick your favorite promo to present to the

room

Idea ShareWhat to share:

1.Promo concept

2.Goal of the promo

3.Was it successful – did it meet your

goal

4.What could you have done differently to

make it better

THANK YOU Please post your note on the back wall!!!

Take pictures of the ideas

Pictures will also be uploaded to the end of

this power point to download off the IAAPA site

at the end of the show.