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After analysing the samples of multiple subjects and the metrics by scenes we can conclude the following:

The purple wedding is the video that has caused a higher emotional impact, rising our mean activation nearly to the

top and it is also the one which has caused the highest number of emotional hits.

Daenerys in Astapor is the scene that has triggered the most positive feelings and the one which has spawned the

highest affinity and impact.

The Red Wedding is the scene with the highest average attention index but not reaching such impact level as other

scenes like purple wedding

Shireen Baratheon is the one that has caused the least impact to the spectators but it has had a high level of

negative activation. The death takes place out of camera reducing emotional hits.

Ned Stark, the death of the Stark’s household leader has had the same impact as the Red Wedding and it has also

activated more positively the average valence.

We can conclude that affinity and rejection towards characters like, for instance, Joffrey, condition the perception and

the emotions that their fate causes on us. For instance, when Daenerys takes Astapor, research subjects tend to

have a positive perception despite the conflict.

We have seen that sound and image play a central role in perception. Scenes showing death on screen have a

greater impact than those where death is not visible but it can be heard or sensed, as it happens with Shireen

Baratheon’s, which is heard, and Hodor’s, which is sensed.

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