APMP 22.1 2015 -- What Does Your Customer Really Want - Does It Matter
What do we expect from a guide? What does the client want? What does the employer want? What do the...
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Transcript of What do we expect from a guide? What does the client want? What does the employer want? What do the...
What do we expect from a guide?
What does the client want?
What does the employer want?
What do the local communities/land managers want?
The Role of the Adventure Guide
Provide safe but challenging experiences
Provide the highest level of customer experience
Represent the company ethos & values – the ‘brand’
Be advocates for the communities, wildlife and landscapes
Be destination and activity ‘experts’
Be skilled in customer relations, communications, leadership and marketing
Be flexible, fun, engaging and spontaneous
Technical Training for Adventure Guides
UK – well regarded technical skill development, coaching and leadership qualifications
What about non-technical areas? Eg Cultural Interpretation
Existing Non-Technical Guide Training
Scottish Tourist Guide Association – Blue Badge Guide
Professional Association of Wilderness Guides International
National Association for Interpretation
Academic Adventure Tourism or Interpretation courses
Individual Adventure & Nature based tourism businesses
Regional or activity specific guide training programmes
Case studyWilderness Guide Training Programme
Developed by Wilderness Scotland with support from The Wilderness Foundation UK
Piloted in 2010/11 Received recognition from within the Travel Industry
Guardian Green Travel List 2011 AITO Sustainable Tourism Awards 2011.
From 2012 – WGTP Wild Scotland guide training programme
Aims of the Wilderness Guide Training Programme
Develop guides who are able to inform and inspire clients about cultural heritage, natural history, conservation and sustainability
Create guiding perspective and practice, which offers the highest level of customer experience
Provide training in a range of areas, which is either unavailable or not considered relevant elsewhere
Create a structured modular training programme to support ongoing CPD for wilderness guides
Provide a personal development framework for wilderness guides
Core Modules
Leave No Trace
Cultural Interpretation
Art of Guiding – Concepts & Philosophies for Adventure Tourism
Environmental Advocacy & Leadership
Nature Conservation
Habitat Modules
Ecology of Coastal – Riparian – Upland - Woodland
Myth, Folklore & Ethnobotany
Geology/geomorphology
Option Modules Weather Interpretation Gaelic/Norse placenames Music Environmental/Cultural Storytelling Natural Navigation Bushcraft Wilderness Cooking – campfire/stove Ecopsychology for outdoor leaders Inclusive Adventure Astronomy Spirituality in the outdoors
