8/13/2019 What Do Marketing Staff Do

1/5

What do marketing staff do?

If you work in jewellery marketing, you could work for a particular jewellery brand, or fora jewellery wholesale or manufacturing company. Alternatively, your work might bechiefly online (often this is referred to as 'eCommerce').

Marketing jobs exist at different levels, from marketing assistant to executive andmanagerial roles.

Your work might include:

planning and implementing marketing campaigns thinking up ways to build brand awareness measuring the effectiveness of campaigns analysing and identifying potential markets for jewellery products writing the text for varied promotional materials, including press releases, website text (often

called copy), brochures, flyers and posters

working with designers and printers to produce new publicity materials organising customer mailings and emails organising customer, supplier or journalist events choosing suitable publications (such as magazines and newspapers) and websites for placing

advertisements to reach target audiences

Keeping accurate measures of success, using consumer feedback, sales levels,financial records and working to budgets is another important aspect of the work.

What is the job like?

With experience, you might be managing a team of marketing staff.

Jobs in jewellery marketing are fast-paced and demanding, so you must be willing to

work under pressure.

Jobs in marketing make extensive use of IT systems. Marketing staff regularly usespreadsheets, databases, PowerPoint, Word (or similar packages) and email. If you

8/13/2019 What Do Marketing Staff Do

2/5

work in eCommerce you will probably use more specialised IT applications and webtechnologies.

Understanding consumer behaviour, and the target audience for a brand, product orrange, is an important aspect of marketing. The work involves understanding the

reasons behind peoples purchases, since this influences how you plan an effectivecampaign.

You will also work closely with a wide range of other people and organisations. Thesemight include:

colleagues in stores or in different head office departments jewellery suppliers PR agencies market research companies.

Jobs in jewellery marketing are fast-paced and demanding, so you must be willing towork under pressure, and occasionally for long hours.

How do I get into jewellery marketing?

Jobs in jewellery marketing are highly sought-after, so personal qualities are asimportant as qualifications.

To work in jewellery marketing you need to be:

commercially-minded, creative and confident an excellent communicator who listens to consumers and others able to alter the style, tone and content of your communication to suit different audiences a good team-player who is results-orientated good at analytical problem-solving and planning able to organise and communicate written and numerical information effectively.

Jewellery companies are looking for effective leaders to work in their marketingdepartments. Take every opportunity to develop your leadership qualities whilst atschool, perhaps as a prefect or by accepting a position of responsibility.

8/13/2019 What Do Marketing Staff Do

3/5

There may be a school or community event you could help to organise. All theseactivities will help to improve your confidence and give you the experience employersare looking for. Involvement in sport or performing can also help to develop your team-working and leadership skills.

Useful school subjects for marketing include English, foreign languages, IT, businessstudies, maths and art.

What training and qualifications do I need?

A degree in marketing or business studies can be a good way into a marketing assistantrole within a jewellery company.

Take every opportunity to develop your leadership qualities.

Previous retail experience in the jewellery industry is a big advantage. You could gainthis via an internship, a full or part-time job, or through a university industrial placement.

It may also be possible to work your way up to a marketing job by working in a retailsales role without going to university, once you have gained the right skills and industryknowledge.

Relevant degree subjects include:

marketing fashion jewellery business studies.

Some companies will train suitable graduates with a degree in any subject. It is commonto start in a junior role as a marketing assistant or in an administrative job, even if youhave a degree.

Courses you could consider include:

a Higher National Diploma (HND) in Business Studiesentry with one to two A levels orequivalent qualification, such as a BTEC National Diploma and GCSEs at C or above in English,

maths and normally three other subjects.

8/13/2019 What Do Marketing Staff Do

4/5

a degree in Marketing or Business Studiesentry with two to three A levels or equivalentqualification, such as a BTEC National Diploma and GCSEs at C or above in English and

maths.

IT courses such as theEuropean Computer Driving Licence (ECDL).Foundation degrees in Business Studies and marketing-related areas are alsoavailable. Courses are listed on theUCAS website.You can also check out the A level grades or UCAS tariff points you will need for aparticular course on individual university websites.

If you dont want to take A levels, you could go to college and study forBTECqualifications in Business Studies.Marketing is one of the subjects included in this course.You will normally need four GCSEs at grades C or above for the BTEC Level 3Extended/National Diploma, including English and maths. (Some schools may also offerthis qualification.)

The BTEC level 3 courses can lead onto university and other advanced-level courses inmarketing or business. You might be asked to obtain a merit or distinction. If you dontachieve four GCSEs at grade C, there are various other BTEC courses offered atcolleges, including the First Diploma, which can lead onto the Level 3 course if you dowell.

Professional qualifications are offered by theChartered Institute of Marketing (CIM).These include various diplomas and certificates in marketing. You may be able toobtain CIM qualifications as part of a business studies or marketing degree orpostgraduate qualification, or you could study on a part-time basis once you areworking.

Apprenticeships and advanced apprenticeships in marketing may be available throughtheGovernment apprenticeships website.An apprenticeship in any area of marketing wouldprovide you with valuable experience for a position within a jewellery company later on,and you will also be able to gain recognised qualifications. Follow the links on thewebsite in the section on types of apprenticeships to Business, Administration and Lawto Marketing to find possible vacancies.

How much can I earn?

The minimum wage for an apprentice is 2.68 per hour, although you will often be paida higher rate than this, particularly later in your training.

Marketing assistants might earn in the region of 15,000 to 18,000 per year, whichcould rise to around 22,000 for graduates.

A marketing coordinator could earn from 20,000 to 25,000 per year, and a marketingmanager from around 26,000.

http://www.ecdl.com/http://www.ecdl.com/http://www.ecdl.com/http://www.ucas.ac.uk/http://www.ucas.ac.uk/http://www.ucas.ac.uk/http://www.edexcel.com/quals/nationals10/business/Pages/default.aspxhttp://www.edexcel.com/quals/nationals10/business/Pages/default.aspxhttp://www.edexcel.com/quals/nationals10/business/Pages/default.aspxhttp://www.edexcel.com/quals/nationals10/business/Pages/default.aspxhttp://www.cim.co.uk/Home.aspxhttp://www.cim.co.uk/Home.aspxhttp://www.cim.co.uk/Home.aspxhttp://www.apprenticeships.org.uk/http://www.apprenticeships.org.uk/http://www.apprenticeships.org.uk/http://www.apprenticeships.org.uk/http://www.cim.co.uk/Home.aspxhttp://www.edexcel.com/quals/nationals10/business/Pages/default.aspxhttp://www.edexcel.com/quals/nationals10/business/Pages/default.aspxhttp://www.ucas.ac.uk/http://www.ecdl.com/

8/13/2019 What Do Marketing Staff Do

5/5

At the most senior levels for someone with extensive experience, salaries can rise to42,000 and beyond.

- See more at: http://getintojewellery.org/job-

profiles/details/marketing#sthash.KwxEXbVB.dpuf