What do internet marketing cats have to do with your business
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Transcript of What do internet marketing cats have to do with your business
What do Internet Marketing Cats have to do with your business?
Michelle Hummel CEO of…
Thanks for joining me today!
•Web Strategy Plus: Social Media Marketing & Strategy Agency
•Send Social Media: Social Media Management Dashboard
•Social Media Matcher: Social Media Tools Directory
•Web Media University: Social Media Training and Certification
COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel
© Web Strategy Plus 2013. All rights reserved.
Cats Rule the Internet
#1 Cats
#2 Bacon
#3 Zombies
© Web Strategy Plus 2013. All rights reserved.
Have you seen a funny cat video lately?
What is Content Marketing?
It’s the creation and sharing of content in order to attract, acquire and engage current and potential customers…
with the objective of driving profitable customer action.
What content inspires you?© Web Strategy Plus 2013. All rights reserved.
Consumer Behavior has Changed
• 80% of consumers prefer to get company information in a series of articles versus an ad (think blog)
• 70% say content marketing makes them feel closer to the company
• 60% say that company content helps them make better product decisions
Content Marketing is the future
Do you record your TV shows with a DVR?© Web Strategy Plus 2013. All rights reserved.
Content is King
“What makes my brand so interesting that people will want to talk about it and share it with their friends?”
Fact: You can’t succeed in social media if you don’t have something interesting to say.
© Web Strategy Plus 2013. All rights reserved.
Do you have a Content Marketing Strategy?
Your Content Marketing Strategy
Create a detailed content strategy with industry related tips, trivia questions and facts
Develop a blog content schedule
Decide what days and at what time you will post
Plug into excel to track easily
© Web Strategy Plus 2013. All rights reserved.
Create Content Posting Theme
Funny “Mondays” Case Study “Tuesdays”Tools for Success
“Wednesday”Trivia “Thursday”Stop the Press “Friday”Shout out “Saturday”Guess this image
“Sunday”
What weekly content strategy can you create?© Web Strategy Plus 2013. All rights reserved.
Promote Your Events
Post your events on Facebook and invite all your Fans
Take pictures and tag fans in the pictures and share on all social networks
What events can you promote on your networks?
© Web Strategy Plus 2013. All rights reserved.
Promote Your Testimonials
Did you recently receive a positive testimonial from one of your clients?
Share it on your social networks
This will generate brand awareness and reinforce your brand's public image.
Do you have customer testimonials to share?© Web Strategy Plus 2013. All rights reserved.
Share Relevant Videos
Search YouTube for videos relevant to your industry
eMarketer shows people are 33% more likely to consume multimedia content than textual content
What video content would your fans enjoy?© Web Strategy Plus 2013. All rights reserved.
Ask for LIKES!
Hit Like if you're happy it's Friday
Hit Like if you had a great weekend
Hit Like if you're excited for Halloween
Hit Like if you're in a good mood today
What fun questions can you ask to get likes?© Web Strategy Plus 2013. All rights reserved.
Share Relevant Content
Provide content your audience will enjoy
Be seen as a “thought leader” and “expert” in your industry
Be the “go to” place for great content
Building trust brings sales
Online ResourceTechnorati Blog Directory
Do you share relevant industry related content?
© Web Strategy Plus 2013. All rights reserved.
Keep Them Informed
Keep your fans updated on what you're working on
If you are planning to release a new product or service in the future, they should be the first to know!
Ask for their feedback before your launch
What new press can you share with your fans?
© Web Strategy Plus 2013. All rights reserved.
Create a “Fan of the Month” Club
Ask your fans trivia questions and award them points
First to answer correctly wins and gets their name added to the board
What fun trivia questions can you ask?
© Web Strategy Plus 2013. All rights reserved.
Educate While Having Fun
Find out what holidays are observed throughout the world
Share the ones relevant to your audience, or share a funny one to inspire likes
Online Resource
Earth Calendar
What fun facts can you share with your fans?
© Web Strategy Plus 2013. All rights reserved.
Inspire Your Fans
Engage them with conversation
Once per day post a question, tell them about an issue or inspire them with a story related to your product or service
Online ResourceMotivational Quotes
What quotes would inspire your fans?
© Web Strategy Plus 2013. All rights reserved.
Move people to take action, join contests
Increase email and blog subscribers
More likes, fans and followersIncrease salesImprove search engine rankingIncrease blog post commentsReduce your sites bounce rateIncrease event registrationTurn fans into advocatesIncrease website traffic
Step #1: Define Your Goals
What are your marketing goals?© Web Strategy Plus 2013. All rights reserved.
Blog should be part of your website
Drive traffic with original content
Content is critical even more now with Google+
WordPress is one of the best blogging platforms
Do You Have a Social Media Hub?
Do you have a Blog? Does it live on your website? © Web Strategy Plus 2013. All rights reserved.
Fresh Content, you must be writing and posting new blogs for SEO
Social Content, you must be providing interesting content others will enjoy and share
Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?
Is your site “Social Media Friendly”?
Is your content easily shareable?© Web Strategy Plus 2013. All rights reserved.
How do I build a Community with Social Media?
Questions To Ask Yourself
Have you created a LinkedIn group for your business?
Have you created a Facebook group?
Does your Facebook business page create relationships?
Social media has great potential to create a sense of community around your business
Have you created a community platform?
© Web Strategy Plus 2013. All rights reserved.
Community Building Ideas
Invite them to join and participate in your special community events, groups, programs and broadcasts
Ning Social Network LinkedIn Group Facebook GroupMembership WebsiteUstream live chatBlogTalk RadioFan of the Month Club
© Web Strategy Plus 2013. All rights reserved.
Invite Members to Connect
Select members to join special groups and send them a personal invite – make them feel special
Introduce them to other community members
A strong community is a powerful tool of influence for building your business & helping others
Online ResourceLinkedIn Invitations
© Web Strategy Plus 2013. All rights reserved.
Community Needs A Leader
A great community needs a strong leader
Clearly define the purpose of your community
Individuals want to connect with other like-minded members
A good community will attract customers, influence and opportunities
Entreprenuer’s Advice Club
Do you think of yourself as a leader?© Web Strategy Plus 2013. All rights reserved.
Listen, Communicate & Respond
Respond quickly to commentsEngage by asking questions, and
posing topics for discussionCustomers want to know that
they are helping to shape the products you provide
They want to know that you’re thinking about them
Online ResourceSendSocialMedia.com
© Web Strategy Plus 2013. All rights reserved.
How Can I Turn My Community Members Into Brand Advocates?
Identify Influential Brand Advocates
Connectors - act as human bridges making connections and help to inspire business ideas
Mavens - seen as experts, help other people make informed decisions, the "go to" people
Salespeople - persuasive in selling, influential to peers
Do any of your customers fit these descriptions?© Web Strategy Plus 2013. All rights reserved.
Brand Advocate Facts
83% more likely to share information about a product than typical web users
75% more likely to share a great product experience
3x’s more likely to share product opinions with someone they don’t know
2.5 times more likely to use social media to expand their social circle
Could you use a few more Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
Why are they important?
These are the people you want as customers!
They will help you make connections and give you referrals
You need to actively identify, inform, nurture and reward them
Ultimately you want to create vocal "brand fans" who will spread authentic, positive word-of-mouth
© Web Strategy Plus 2013. All rights reserved.
A Few Of My Brand Advocates
Jim Terenski, promoted to admin of WMU LinkedIn group he promotes and recruits new members every day!
Terea Jennings, promoted to admin of the “Facebook Pioneers” group and she is recruiting more members every day!
Paul Chaney, Author of “The Digital Handshake” major social media influencer
© Web Strategy Plus 2013. All rights reserved.
Know your Brand Advocates
Get to know their businessCan you send them referrals?How can you help them?Don't assume if someone is a
Brand Advocate that they will stay one
You have to keep earning their respect and referrals
How can you help your Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
Thank Your Brand Advocates
Send them a handwritten note, invite them to lunch, and contact them within a few days, not several weeks later
If you want Brand Advocates to make more positive posts on social media – be sure to thank them for the ones they've already made
People do more of what they are rewarded and recognized for!
Are you thanking your Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
Ask for Referrals
Ask them to post a review on Google Places, Yelp, TripAdvisor, LinkedIn and any other sites for your industry
Give them your business cards so they can share with people they know
Do you ask your brand advocates for referrals?© Web Strategy Plus 2013. All rights reserved.
Employees Inspire Brand Advocates
Fastest way to create Brand Advocates is to create employees that love the company they work for
Employees naturally share positive word of mouth and deliver exceptional customer experiences
They share every idea they have to help the company and it's products/services to thrive!
Are your employees Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
Bring Your Brand Advocates Together
Create a customer advisory group
Host events to get your Brand Advocates together
Invite the media so they can hear why they love your brand!
Build relations with your Brand Advocates + build employee morale + generate customer testimonials for marketing
How can you get your Brand Advocates together?© Web Strategy Plus 2013. All rights reserved.
Brand Advocates Love Promo Items
Brand Advocates love to promote your company logo
Make it a reward for themOffer your promo items for sale
on your websiteEasily identify your true Brand
Advocates when they buy your promo items
Thank them for supporting your brand!
Do you offer promotional items for your brand?© Web Strategy Plus 2013. All rights reserved.
Special Customer Contact
Brand Advocates should feel important and special
You want them to know about new services, important changes, events and positive media first
Send personal email communications
Do you make your Brand Advocates feel special?
© Web Strategy Plus 2013. All rights reserved.
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Strategy Plus
http://www.WebStrategyPlus.com
Phone: 513-204-9324
© Web Strategy Plus 2013. All rights reserved.