What can your organization do in 17 minutes? The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

What can your organization do in 17 minutes?

The rise of social media in emergency management

Continuity InsightsNew York

12 November 2012

Brian Gray@brianinroma

#cismem


“Those who can communicate can’t help but be successful.”

Lieutenant-General Peter Devlin


Essential Programme Components

Task

Structure

BehaviorChange

Low

High LowCertainty

Agre

emen

t


Culture > Strategy > Reaction


Technology is changing the culture of communication

Source: http://mashable.com/2012/02/21/babies-with-ipads-blog-implodes-from-cuteness-pics/#49629Babies-With-iPads


Degree

Closeness

Betweenness

Social media challenge the sources of network power

Source: Dave Gray, The Connected Company.


Positional authority is being supplanted by the ability to influence

Source: http://dedwarmo.com/wp-content/uploads/arrest-kony-2012.png.


Our attitudes toward social media:The six ‘F’s

Folly Fear FlippantFormulating

Forging Fusing

Source: http://muppet.wikia.com/wiki/File:Dictionary_letter_f.JPG

.


Social Media Risk

Source: http://www.cbsnews.com/8301-501465_162-57451895-501465/sweden-twitter-experiment-sparks-controversy/

Source: RedCross Blog


Social Media Risk Mitigation

Avatar Effect

•Tolerate failure•Accept responsibility•Identify opportunity to exploit

Trolls•Don’t feed them•Monitor and block

Privacy•Implement a social media policy•Leaders must set the example

Ghost Town

•Carefully select platforms•Organizations don’t tweet, people do


The best social media policy ever:

“Don’t do anything stupid.”


Emergency Management

Tasks


Emergency Management Framework

Sense Decide Respond

Learn

Review

Social Organization


Fortunately Twitter self-corrects


The action is at the frontier of complexitySource: http://www.noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html


Super heroes can’t do complexity


Source: http://blogs.cisco.com/wp-content/uploads/beecham_research_internet_of_things.jpg


High performer characteristics:• Awareness• Influence• Compatibility

What can your organization do in 17 minutes? The rise of social media in emergency management

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