What Can You Do With Twilio
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WHAT CAN YOU DO WITH TWILIO?DEVANG SACHDEV, HEAD OF CONTENT, TWILIO
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SOFTWARE APPLICATIONS
COMMUNICATIONSSYSTEMS
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SOFTWARE APPLICATIONS
COMMUNICATIONSSYSTEMS
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YOU WALK AWAY WITH NEW IDEAS
GOAL
TACTICS
DEMOS
REAL EXAMPLES
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Nike employs more software developers than shoe designers
Goldman Sachs has more software developers than Facebook
Target in shift from IT outsourcing, hires software developers
GE is on track to become a ‘top 10 software company’
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Est. 2008
$30B
Est. 1957
$7BEst. 1906
$4B
Est. 2006
$7BEst. 2009
$66B
Est. 1908
$57B
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Cloud Platforms are the New Building Blocks
CO M P U T E & STO R AG E
MAPS COMMUNICATIONS S O F T WA R E ANALYTICS
PAYMENTS
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Communications is Transforming Applications
“I’m on the corner of 4th & Main.”
Your reservations are confirmed for Friday.
“I’ll help you resolve this issue right now.”
The keys are under the mat.
This new fall look is perfect for you.
“Calling to check in on our newest product.”
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You Use Twilio
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Twilio is Three Things
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Twilio is Three Things
P R O G R A M M A B L E C O M M U N I C AT I O N S C L O U D
Most comprehensive suite of cloud communications
APIs.
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Twilio is Three Things
P R O G R A M M A B L E C O M M U N I C AT I O N S C L O U D
Most comprehensive suite of cloud communications
APIs.
S U P E R NETWORK
Globally interconnected software powering flywheel of growth.
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Twilio is Three Things
P R O G R A M M A B L E C O M M U N I C AT I O N S C L O U D
Most comprehensive suite of cloud communications
APIs.
S U P E R NETWORK
Globally interconnected software powering flywheel of growth.
B U S I N E S S M O D E L F O R I N N O V AT O R S
Disruptive business model that puts customer
success first.
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The Programmable Communications Cloud
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The Programmable Communications Cloud
P R O G R A M M A B L E V O I C E2008
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The Programmable Communications Cloud
P R O G R A M M A B L E M E S S A G I N G2010
P R O G R A M M A B L E V O I C E2008
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The Programmable Communications Cloud
P R O G R A M M A B L E V I D E O2015
P R O G R A M M A B L E M E S S A G I N G2010
P R O G R A M M A B L E V O I C E2008
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11PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Composable Building Blocks
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
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11PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Composable Building Blocks
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
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12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Composable Building Blocks
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12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile Marketing
Composable Building Blocks
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12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile Marketing
Anonymous Communications
Composable Building Blocks
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12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile Marketing
Anonymous Communications
Instant Lead Alerts
Composable Building Blocks
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12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile Marketing
Visual Estimates
Anonymous Communications
Instant Lead Alerts
Composable Building Blocks
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13PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Bounded Only by your Creativity
Two-Factor Authentication
Contact Center
Automated Surveys
Anonymous Communications
Dispatch Notifications
Customer Video Care
Instant Lead Alerts
ETA Alerts
Mobile Marketing
Call Tracking
Visual Estimates
Appointment Reminders
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14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Use Case APIs
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
TaskRouter
Two-Factor Authentication
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14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Use Case APIs
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
TaskRouter
Two-Factor Authentication
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14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Use Case APIs
P R O G R A M M A B L E V I D E OP R O G R A M M A B L E M E S S A G I N GP R O G R A M M A B L E V O I C E
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
AUTHY
TaskRouter
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COLLABORATION
SOFTWARE
15
LEAD GENERATION COMMERCE
CUSTOMER SERVICE
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Trulia measures how many home buyer leads they pass to realtors by tracking calls
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Home buyers can contact agent via Twilio Phone Number1
NEW INTERACTION UNIQUE #
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NEW INTERACTION UNIQUE #
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Call are tracked & routed to agent through Twilio.2
2
NEW CALL
2
NEW INTERACTION UNIQUE #
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NEW INTERACTION UNIQUE #
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SMS notification is sent to real estate agent if the home buyer’s call goes to voicemail.3
3
HOME BUYER IS INTERESTED IN YOUR
LISTING!
(888) 333-7777
NEW SMSNEW INTERACTION UNIQUE #
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NEW SMSNEW INTERACTION UNIQUE #
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Trulia uses call statistics to create ROI dashboard for agents.4
4
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COLLABORATION
SOFTWARE
21
LEAD GENERATION COMMERCE
CUSTOMER SERVICE
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Uber connects drivers & passengers with each other without disclosing personal phone numbers
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REQUEST UBER CAR
1
Customer requests Uber pickup and is matched with driver.1
PICKUP NEEDED
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REQUEST UBER CAR
1
Customer requests Uber pickup and is matched with driver.1
PICKUP NEEDED
(415) 123-4567 (678) 123-4567(888) 244-1702
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PICKUP NEEDEDREQUEST UBER CAR
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2 Customer gets ETA alert via Twilio phone number.
2
YOUR DRIVER WILL BE THERE
10 MINUTES
(888) 244-1702 2
2PICKUP NEEDED
(888) 244-1702
MESSAGE SENT TO
PASSENGER
REQUEST UBER CAR
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PICKUP NEEDED
YOUR DRIVER WILL BE THERE
10 MINUTES
(888) 244-1702
(888) 244-1702
CALL DRIVER
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PICKUP NEEDED
YOUR DRIVER WILL BE THERE
10 MINUTES
(888) 244-1702
(888) 244-1702
Customer can call the driver directly without revealing phone numbers.3
CALL DRIVER
3
3
3
3
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COLLABORATION
SOFTWARE
26
LEAD GENERATION COMMERCE
CUSTOMER SERVICE
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Support agents can call and text customers directly from the Zendesk software
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Customer support calls are directed to Zendesk.1
1
1
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Zendesk routes call to available agent screen over WebRTC.2
2
WEBRTC
2
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WEBRTC
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Agent sees relevant customer information pop on the screen when answering the call.3
3 WEBRTC
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4
4
4
WEBRTC
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Agents can use the same screen to text back and forth. Customer receives messages via SMS.4
4
4
4
WEBRTC
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32
WE CAN’T WAIT TO SEE WHAT YOU BUILD