What can we learn from analytics and shop stats?

• Where traffic is coming from• When is the most busy time of day/week for

traffic to visit your shop• What items or shop sections attract the most

traffic• What kind of keywords people type in a search

engine or Etsy to arrive at your shop• How long people stay in our shops and if they

click around. (bounce rate)

• What country your views are coming from • Are your marketing and advertising efforts

paying off

Google Analytics

Shop traffic breakdown by page

Keywords by time

Visitors compared to Bounce Rate

Custom Alerts / New visits %

Shop Stats / Events

Sources and Keywords

Holiday SEO Strategy•Grab buyers attention

• Stand out from the crowd•Get more traffic•Make more sales!•Not lose SEO and Google

Rank

The 4 Steps

• Create a shop section were your holiday sale items

• Create new items for your section • Move existing items to this section• Promote your section and specific items

Creating a new section

Will it make sense on Google?

<meta name="description" content="Looking for Holiday Sales? Check out our selection of Holiday Sales at handmadeologybiz's Shop on Etsy" >

Changing your listing

• Leave the title alone!!!!!• Add tag • Add the keyword to your description

Promote You Shop Section!!!

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